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Bleeding-Edge e-Buzzwords

Posted on January 20, 2005 by Sarah Eaton.

I have a confession to make.  I use these overused words all the time.  I have said the word "solution" at least fourteen times today, and it isn't yet noon.  I put the prefix "e-" in front of words without discrimation.

"Just popping out to walk the e-dog," I call over my shoulder as I leave the house.
"Man, I have so much e-work to do today!" I pipe up enthusiastically to my co-workers.

And, honestly, when communicating with your customers and prospects, I think these words can act as shorthand to express something that is too complex to explain without taking up hours of their time.  These words have their place.

But...these words can also form barriers between you and your customers.  What would happen if you took the time to say what you really mean instead of relying on buzzwords?

January 20, 2005 in award winning blog, award winning magazine, Blogging Tools, build credibility, Building Customer Community, Business newsletter, Business publications, company newsletter, Company publication, Corporate publications | Permalink


Yes, we can turn off customers by using too many buzz words. By using these crutch words, we sound a bit like the e-favor of the day.
Here's a cheeky dictionary of buzz words:


Posted by: Susan Fisher | Jan 24, 2005 10:56:02 AM

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