« Networking: the First Step in a Long Dance | Main | A Present Just for You »

Do the Unexpected

Posted on February 08, 2005 by Sarah Eaton.

So let's say it's your birthday, and your sweetheart wakes you up with breakfast in bed and a dozen roses.  How nice, right?  Except that's what your sweetheart did last year...and the year before...and the year before.

So let's say it's Tuesday, any old Tuesday will do, a nothing-special Tuesday, and your sweetheart wakes you up with breakfast in bed and a dozen roses.  Even nicer.  It seemingly came out of nowhere, so you appreciate it much more.

Read Todd Smart's article to see how that translates to business and customer relationships.

February 8, 2005 in award winning blog, award winning magazine, award winning newsletter, blog publish, Building Customer Community, bulk email marketing, Business editorial, business magazine, Company publication, corporate magazine | Permalink

Comments

The comments to this entry are closed.