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Method Behind the Madness

Posted on April 08, 2005 by Sarah Eaton.

I don't know about you, but I spend most of my spare time thinking about the psychology behind marketing.

All right, maybe I'm being a teensy bit facetious, but I do like knowing the why behind the what.

And I like Chris Baggott's from-line philosophy when it comes to email marketing.  He's always contended that using a person's name instead of a company's name will yield better results, and now, over at his Email Best Practices blog, he's got the evolutionary psychology research study to prove it:

We are hardwired to pay attention to those that are familiar. 

Humans unconsciously feel that people we see frequently are our friends (which explains celebrity endorsements). 


April 8, 2005 in award winning magazine, award winning newsletter, Award winning publications, Blog Outsourcing, Building Customer Intuition, bulk email marketing, company newsletter, company newsletter sample, create a newsletter | Permalink


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