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Method Behind the Madness
Posted on April 08, 2005 by Sarah Eaton.
I don't know about you, but I spend most of my spare time thinking about the psychology behind marketing.
All right, maybe I'm being a teensy bit facetious, but I do like knowing the why behind the what.
And I like Chris Baggott's from-line philosophy when it comes to email marketing. He's always contended that using a person's name instead of a company's name will yield better results, and now, over at his Email Best Practices blog, he's got the evolutionary psychology research study to prove it:
We are hardwired to pay attention to those that are familiar.
Humans unconsciously feel that people we see frequently are our friends (which explains celebrity endorsements).
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April 8, 2005 in award winning magazine, award winning newsletter, Award winning publications, Blog Outsourcing, Building Customer Intuition, bulk email marketing, company newsletter, company newsletter sample, create a newsletter | Permalink
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