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Operating under a full IQ

Posted on April 28, 2005 by Sarah Eaton.

Today has been an incredibly frustrating day for me (and it's only mid-afternoon.)  Due to circumstances beyond my control, I have not had access to email except in unpredictable five-minute spurts.

Just typing that sentence made my blood rise.  It created a quivery panicky feeling in my tummy.

This afternoon, I'm working on my column for this month's newsletter (I'll post it here after it's published), and my normal modus operandi is to write a bit, get stuck, check my email, read a few blog posts, go back to the column, write a bit, and so on and so forth.

But not today.  No, today I am stuck with just sitting and writing.  (And taking a break to blog when I get stuck.)  Sitting and writing.  Sitting and writing.

Of course, it's going to be my best column ever because the incessant email checking hasn't caused me to lose 10 IQ points today.

April 28, 2005 in audio publication, award winning blog, award winning design, Award winning publications, Blog Outsourcing, blog publish, Building Customer Intuition, bulk email marketing, company newsletter sample, corporate magazine, create a newsletter | Permalink


It seems that with all of the information at our finger tips, we should be sharper as a whole on up-to-date information through multitasking. I know I am a cronic e-mail checker and can sometimes get distracted with multiple issues replaying in my head and find it hard to simply focus on one matter. Clearly, multitasking has become a growing concern for employers and employees in levels of productivity and stress.

"The process of switching back immediately to a task you've just performed, as many multitaskers try to do, takes longer than switching back after a bit more time has passed, say findings published last fall by researchers from the National Institute of Mental Health. The reason is that the brain has to overcome "inhibitions" it imposed on itself to stop doing the task in the first place; it takes time, in effect, to take off the brakes. If you wait several seconds longer before switching back to the task, the obstacles imposed by that shutting-off process are reduced."

Read how multitasking can make you stupid.


Posted by: Kevin | Apr 29, 2005 12:00:57 PM

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