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Lies, Darned Lies and E-Marketing

Posted on May 06, 2005 by Sarah Eaton.

Doubtlessly, you'll recall I composed my column for this month's BeTuitive newsletter while my IQ was a full ten points higher than usual (because my email was down so I wasn't able to deaden my brain cells by constantly clicking back and forth). 

As good old Homer Simpson says: "People can come up with statistics to prove anything; 14 percent of people know that."  In my column, I apply his wisdom to the world of e-marketing stats, particularly deliverability and open rates.

You can uncover the truth here.

May 6, 2005 in award winning design, award winning magazine, award winning newsletter, Award winning publications, Blog Outsourcing, blog publish, Blogging Tools, Building Customer Intuition, bulk email marketing, company magazine, company newsletter, company newsletter sample, Company publication, corporate magazine, Corporate newsletter, create a newsletter | Permalink


My apologies for being off-topic, but I must just break into your blog for a moment to rant a bit about Arianna Huffington's blog. "cooperative." Check out
for a collection of trials and trivialities from celebrity guest bloggers including John (totally unnecessary editorial note - gosh, is he cute!) Cusack, Mike Nichols, Ellen DeGeneres and David Mamet.

Is this the new wave of blogging- a kind of tonight show approach?

Posted by: Susan | May 9, 2005 2:04:59 PM

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