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Marketing: Contagious and Magnetic

Posted on May 12, 2005 by Sarah Eaton.

As marketers, we want our work to catch on--we love for our campaigns to be contagious.  But it's something that seems to happen only once in a little while.  What is it that catapults a campaign beyond being merely interesting and causes people to pass it along to their friends and co-workers?  Could it be...magnetism?

(Via Mind Hacks):

The researchers [physicists Quentin Michard and Jean-Philippe Bouchard] noted similarities in the way magnetic fields influence the spin of electrons in an atom. One atom can influence the next, and with enough effect, the direction of spin in all the atoms can suddenly align.

Modelling each atom as a person allowed the creation of a mathematical model that can accurately predict how, like atoms, human behaviour can suddenly align.

And, if you're interested in seeing what it is, exactly, that has spread successfully before, check out this review of "Contagious Media," an exhibit of just that, in the NYTimes.  It lists the Web sites in the show so you can create your own artsy experience. 

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