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Six Ways to Make MPM More Than Just a Bunch of Initials

Posted on May 09, 2005 by Sarah Eaton.

MPM.  What does it mean?

A.  Moody, Parading Monkeys

B.  Maximum Permitted Mileage

C.  Multi-Processing Modules

D.  Marketing Performance Measurement

Trick question, of course, MPM means all of those things and many, many more.  But today, as marketers, the one that we care about it is answer D.

BeTuitive's own president, Todd Smart, ranted in this month's newsletter on metrics and measurement and performance and how it applies to those of us in the marketing game.

Also, check out the views of B2B Lead Generation Blog's Brian Carroll here.

May 9, 2005 in audio publication, award winning blog, award winning design, Award winning publications, Building Customer Intuition, bulk email marketing, company newsletter, company newsletter sample, corporate magazine, create a newsletter | Permalink


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