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Summit to Talk About

Posted on June 30, 2005 by Sarah Eaton.

Bright and early I arose this morning to attend Exact Target's emarketing summit, and what a summit it was!

Actually, there was a lot of great information in the form of some really interesting case studies about the benefits of integrating the electronic portion of your campaign with other tried-and-true traditional methods, and also about database and list management.  Segmentation is the key, people!  Segment!  Segment!

One of those really great case studies, of course, was BeTuitive's (mimes patting self on back).

Anyway, ET is, as they say, "Takin' it to the streets!"  And coming to a city near you.

June 30, 2005 in award winning magazine, award winning newsletter, Award winning publications, Building Customer Intuition, bulk email marketing, Business relationships, CMO, company blog, company magazine, company newsletter, company newsletter sample, Company newsletters, Company publication, Corporate Blogging, corporate magazine, create a newsletter | Permalink | Comments (0) | TrackBack

How to Be Excellent

Posted on June 28, 2005 by Sarah Eaton.

For those of you who are in Chicago, on Thursday you should cancel all of your meetings and engagements and head to the eMarketing Excellence Summit.  It's sponsored by Exact Target and features one Todd Smart (BeTuitive Marketing's president extraordinaire) as a speaker.

June 28, 2005 in award winning blog, award winning design, award winning magazine, award winning newsletter, Award winning publications, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, company newsletter, company newsletter sample, Corporate Blogging, corporate magazine, create a newsletter | Permalink | Comments (0) | TrackBack

I'm Pretty Sure Philip K. Dick Winked at Me

Posted on June 27, 2005 by Sarah Eaton.

DickSo on Wednesday when I went to the Next Music Fest, I picked up the exhibition catalog for NextFest, which meant I had a couple of days to pore it over and amp up my expectations.

Bottom line: Nothing is as cool as my imagination (that was some good marketing material), but there was still some awfully cool stuff there.

Unfortunately for you, I am forgetful.  So there are no photographs, and you'll have to rely on my word-pictures.

My hands-down favorite was the Philip K. Dick robot (sculpture pictured), which (or maybe who?) was truly, awe-inspiringly creepy and amazing.  Groups of ten people were ushered into an approximate duplication of his living room, where Phil sat on the couch.  He looked around at all of us, made eye contact (seriously, I'm pretty sure he winked at me), and answered our questions.  He was malfunctioning a tad, so it was rather like consulting the Oracle at Delphi must have been.

Sample question: "What do you think of the uncanny valley?"

Answer: "Thinking about my dead sister makes me angry."

Hmmmm.

And, this was my favorite overheard snippet of conversation:  While oohing and aahing over Baba Ghanoush and Tahini (the cat and his clone), I heard a little boy who was about seven years old say, "Are they robots?" 

Again, hmmmm.

The future is an interesting place.

June 27, 2005 in award winning design, award winning magazine, award winning newsletter, Award winning publications, Blogging Tools, Building B2B Relationships, Building Customer Intuition, bulk email marketing, company blog, company magazine, company newsletter, company newsletter sample, corporate magazine, create a newsletter | Permalink | Comments (0) | TrackBack

What Next?

Posted on June 23, 2005 by Sarah Eaton.

I've been awfully busy this week (hence the dearth of posts), both in and out of work. 

Last night I went to "Next Music," the event sponsored by Wired NextFest and curated by Jeff Tweedy.  Not only do I heart robots, but also Joanna Newsom

So I'm going to NextFest over the weekend, and I'll tell you all about it on Monday.

Also, I've got a series idea tumbling around in my brain.  Expect it to begin next week.  The working title right now is "Outsourcing Your E-Communications: 12 Reasons Why It Rules."  That may change.

June 23, 2005 in award winning magazine, award winning newsletter, Award winning publications, Blog Outsourcing, Blogging Tools, Building B2B Relationships, Building Customer Intuition, bulk email marketing, Business Marketing, company blog, company magazine, company newsletter, company newsletter sample, Company newsletters, corporate magazine, create a newsletter | Permalink | Comments (1)

Everything Old Is New Again

Posted on June 20, 2005 by Sarah Eaton.

BeTuitive's fearless leader, Todd Smart, says:

Here's my goal as a leader: If I were beamed into outer space for six months, I would come back and see that my team would be working better than it was when I left.

There are four tactics that you can use to accomplish such a feat:

    1. Be a healthy, open communicator
    2. Hire solution-focused and career-oriented employees
    3. Develop great transparent and measurable systems
    4. Create a continuous-learning environment

Read the details here.

June 20, 2005 in award winning design, award winning magazine, award winning newsletter, Award winning publications, Blogging Tools, Building B2B Relationships, Building Customer Intuition, bulk email marketing, Business publications, company newsletter, company newsletter sample, corporate magazine, create a newsletter | Permalink | Comments (0)

The State of Your Body, the State of Your Mind

Posted on June 17, 2005 by Sarah Eaton.

I contend that my yoga ball chair increases my productivity because it doesn't let me slouch (and because I can bounce on it.) 

Also, I contend that the set-up of our current office also contributes to my productivity because I'm in the midst of a bunch of other people who are writing and talking and having ideas and asking questions.

Now Bert Webb has a theory about your central nervous system being the key to productivity.  I'll jump on that bandwagon.

Also, an article about Malcolm Gladwell's (author of Blink and The Tipping Point) similar habits to jumpstart his own productivity.

June 17, 2005 in award winning magazine, award winning newsletter, Award winning publications, Blogging Tools, Building B2B Relationships, Building Customer Community, Building Customer Intuition, company magazine, company newsletter, company newsletter sample, Company newsletters, Company publication, corporate magazine, create a newsletter | Permalink | Comments (0)

What do you mean by traditional, exactly?

Posted on June 16, 2005 by Sarah Eaton.

Doesn't traditional marketing make you think in black-and-white television cliches?  Just thinking about his, I suddenly find myself craving apple pie that was baked by a smiling woman in a flowered house dress.  (Maybe that only happens to me.)

The times, they are a-changing, as Chris Baggott points out.  And most people understand that and have incorporated internet marketing into their more traditional marketing attempts.  As Chris says:

With Email Marketing, we are using our clickstream and customer preference data to nurture our prospect until they become a customer and then leverage email to build on that relationship with the overall goal of high lifetime value…..

I say there's nothing quite so traditional as providing customers and prospects with value; it's just the medium that has changed.

June 16, 2005 in award winning newsletter, Award winning publications, Building Customer Intuition, business credibility, company blog, company newsletter, company newsletter sample, corporate magazine, create a newsletter | Permalink | Comments (0)

A hearty and heartfelt congratulations

Posted on June 14, 2005 by Sarah Eaton.

The MarketingSherpa votes are in.  I see some of my favorites in the winners and honorable mention spots...

June 14, 2005 in award winning design, award winning magazine, award winning newsletter, Award winning publications, Building Customer Intuition, bulk email marketing, company newsletter, company newsletter sample, corporate magazine, create a newsletter | Permalink | Comments (0)

Sorry, I Gotta Take This Call

Posted on June 13, 2005 by Sarah Eaton.

Oh, that controversial Peter Davidson over at my brother blog, BeConnected!  He's always trying to stir things up.  This is a hideous, hideous idea, this Verbal Communication Tip he relayed (to avoid talkie co-workers by faking a cell phone conversation). 

Don't lie to your co-workers, people!  That's just mean, and it encourages other bad communication habits.  If you're too busy to chat, just say that.

And now, thanks to this article, I'm just going to assume that all of those irritating monologues I'm forced to eavesdrop on while riding the train home are totally fake--part of some new technologically-spurred mating dance, or an attempt not to look alone and pathetic. 

And then I shall don my headphones and retreat into my own favored method of human contact avoidance.

June 13, 2005 in award winning blog, award winning magazine, award winning newsletter, Award winning publications, Blog Outsourcing, Building Customer Intuition, bulk email marketing, business credibility, company magazine, company newsletter, company newsletter sample, create a newsletter | Permalink | Comments (0)

Manage like a god

Posted on June 10, 2005 by Sarah Eaton.

So, if you must manage, you should probably manage like a god.  Professor Vijay Govindrajan connects management strategy and the divine Hindu trinity: Brahma (the creator, representing the future), Vishnu (the preserver, representing the present), and Mahesh (the destroyer, representing the past).

A fresh perspective--he makes a point about companies overspending their time on the present, with efficiencies and best practices.  But isn't the present the foundation for the future?

[link]

June 10, 2005 | Permalink | Comments (0)