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Outsource Your Marketing, Outsource Your Headache

Posted on July 07, 2005 by Sarah Eaton.

Poping Lin interviews Gail J. McGovern in Harvard Business School Working Knowledge to find out whether or not you should outsource your marketing.  I know you're all on pins and needles about this very issue, so I thought I'd pass it along to you.

She says that analytical functions are prime to be outsourced.  I would argue that some strategical aspects of marketing (such as a newsletter, of course, or email alerts) can be outsourced very effectively as long as the creator of your email newsletter regards its relationship with you as a partnership and works to strategize with you to give you the desired outcome.

Let me know what you think.

[HBSWK article]

July 7, 2005 in audio publication, award winning blog, Award winning publications, Blogging Tools, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, company blog, company magazine, company newsletter, company newsletter sample, corporate magazine, create a newsletter | Permalink

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