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Q&A 4 U: How to Make Fantastic E-Newsletters

Posted on August 31, 2005 by Sarah Eaton.

Todd Smart loves to spread the word about eMarketing, specifically about e-newsletters. 

That's right, folks, BeTuitive "how to make a newsletter" secrets revealed here.  The four steps to making great e-mail newsletters:

  1. Start with the outcome in mind.
  2. Strategize: Think about list segmentation and about how much educational and how much promotional material you want to include.
  3. Concentrate on content: What will be compelling to your readers? What will make their lives better?
  4. Analyze results: Pull out the pertinent data that can be fed to sales for them to act on it.

Now, those four points might make a bunch of other questions arise.  Lucky for you, Todd gathered up the FAQs from his speaking tour, and you can find those questions (and his answers) here.

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August 31, 2005 in audio publication, award winning magazine, award winning newsletter, Award winning publications, Blog Outsourcing, Blogging Tools, Building B2B Relationships, Building Customer Intuition, company newsletter, corporate magazine, Corporate publications, create a newsletter | Permalink


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