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Image Control, "The Shining" as rom-com
Posted on October 03, 2005 by Sarah Eaton.
As proof that you can make anything look like something else if you try hard enough: View a trailer of "The Shining" that makes it look like Meg Ryan might pop into a scene at any time. (Plus, it's hilarious.)
Think about your own methods that you use to "preview" your company. How do they tell your story--do they accurately portray what your customers will receive from you? Setting expectations correctly makes for higher customer satisfaction.
An e-newsletter can be a great vehicle for telling your story to your customers and prospects...
tags: corporate image | company e-newsletter | The Shining
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October 3, 2005 in award winning design, award winning magazine, award winning newsletter, Award winning publications, blog publish, Building Customer Community, Building Customer Intuition, Business publications, CMO, company newsletter sample, Company newsletters, Company publication, Corporate newsletter, create a newsletter | Permalink
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