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It's People! Your List Is People!
Posted on October 04, 2005 by Sarah Eaton.
To tell you the truth, the working title for this article was "Just Like Soylent Green, Your List Is People." But I had some trouble reconciling the goodness/badness of it all. (Example: "Your list is people, and that's a good thing; however, it is not a good thing that Soylent Green is people, not at all." Such a sentence does not a compelling opener make.)
Thus, the title became "Great Email Customer Service Begins With a Realization: There's a Human Being Behind Every Address."
It originally appeared in September's BeTuitive e-newsletter (for which you can sign up here), and it's about the opportunities that you have to make a great impression on the people who make up your list when they hit reply.
tags: email customer service | company newsletter | Soylent Green
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October 4, 2005 in award winning blog, Award winning publications, Blog Outsourcing, Blogging Tools, Building B2B Relationships, Building Customer Intuition, bulk email marketing, business magazine, Business Marketing, company blog, company magazine, company newsletter, Company publication, Corporate publications, create a newsletter | Permalink
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