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Small Rant About Unsubscribing

Posted on October 14, 2005 by Sarah Eaton.

It's only a small rant, but the sentiment behind it is big.  And that sentiment is this: Unsubscribing should be easy.

I'm switching computers, so I'm also taking the opportunity to clean house.  One of the things I'm doing is unsubscribing to newsletters that I never read, or newsletters that are ugly.  Or both.  In doing so, I'm very much surprised by how difficult certain companies make it to unsubscribe.

The worst one I've run across asks you to email them with a certain phrase in the subject line, and then they send you back a message saying that they got a message from you indicating that you want to unsubscribe, and could it possibly be true?  If so, then reply to this other, totally different email address, with something else specific in the subject line. 

Essentially this is a double opt-out, and it ain't a good idea, friends.  Because before I just thought their newsletter was ugly.  Now I have a bad taste in my mouth about the entire company.

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October 14, 2005 in award winning blog, award winning design, award winning magazine, award winning newsletter, Award winning publications, Blog Outsourcing, blog publish, Blogging Tools, build credibility, Building Customer Community, Building Customer Intuition, company blog, company newsletter, Company newsletters, corporate magazine | Permalink

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