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There's a hole in the bucket, dear readers

Posted on October 05, 2005 by Sarah Eaton.

Melinda Krueger thinks of email customer lists as leaky buckets.  Sure, you're always filling the bucket with new addresses, but there are still those addresses that are leaking out the hole.

How do you turn a cataract of escaping email addresses into a trickle?  Check out her article for some ideas, among them developing a reactivation program. (Registration required.)

Thanks to Mark Brownlow for pointing it out.

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October 5, 2005 in award winning blog, award winning magazine, award winning newsletter, Award winning publications, blog publish, Blogging Tools, Building B2B Relationships, Building Customer Community, Building Customer Intuition, company blog, company magazine, company newsletter, company newsletter sample, Company newsletters, Corporate newsletter | Permalink

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