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Organic + Chocolate = Opportunity

Posted on April 19, 2006 by Kevin G.

I can safely say that I am all “Eastered out.”  The local stores are taking down the decorative pastel colors of green, blue and pink and putting all of their unsold chocolate bunnies back in storage for next year (good riddance).

There is one company, however, that is still operating at full force from the Easter holiday.  Green & Black’s brand of dark chocolate has remained a favorite in the organic chocolate market since the company's founding in 1991.  Trouble began to arise when their research team found ordinary chocolate lovers cringing at the offer of their organic dark chocolate.The UK company decided to reposition themselves this Easter as a chocolate company with an organic edge.  Considering the competition for chocolate consumption this holiday, G&B took the plunge as a small fish in a big pond.

Read how Green & Black overcame their obstacles with new marketing strategies.

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April 19, 2006 in award winning design, Building Customer Community, bulk email marketing | Permalink


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