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Marketing run amok
Posted on June 23, 2006 by Kat.
Yes, Virginia, marketing can be taken too far.
FIFA de-trousers Dutch fans at the World Cup footie game.
I can see an argument for "no outside food or drink" at the stadium, but since when does a beer company have any jurisdiction over their customers' pants? Would your average television viewer even notice what the fans were wearing?
I especially love the phrase "ambush marketing," because, you know, the Dutch fans -- the entire country full of 'em, and at their own expense -- conspired to sneakily market the other guy's beer on their bums.
Reality check, please.
tags: World Cup |
marketing |
FIFA |
soccer |
Holland
What's a tag?
June 23, 2006 in award winning design, blog publish, corporate magazine | Permalink
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