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Design that affects the bottom line

Posted on July 07, 2006 by Kat.

How often do I speak about design and its relationship to customer interaction with, and perception of, a product (and therefore the product's sales)?

Design often comes as an afterthought, but more often than not, this is a mistake. Today CNN.com showcases a few case studies of package design that demonstrated a measurable impact on the bottom line. It's not just words which get people to listen to what you want them to hear. Words are important, of course, but you 1. have to get their attention first, and 2. still have to give them something they want, need, or like.

Design your bottom line.

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July 7, 2006 in award winning design, award winning newsletter, blog publish, Building Customer Community, company blog, corporate magazine | Permalink


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