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Business Bias

Posted on November 17, 2006 by Kathryn Regina.

We all like to think that our achievements or failures are based on merit. But in the real world we know that people respond to a wide range of factors when making a decision (just think of the book Blink).

It begs the question: How much of our success is precipitated by our race, gender, or physical wellness? In this Washington Post article, two black entrepreneurs, Antwanye Ford and Andre Rogers, founders of technology consulting firm Enlightened Inc., “struggle with whether or not the company should promote that it is owned and run by two black men.” 

A Chance to Get into the Room

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November 17, 2006 in award winning design, award winning newsletter, Brand enhancement, Building B2B Relationships, Business editorial, CMO, Company publication, Corporate Blogging | Permalink


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