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A Strike Against the Beast

Posted on February 15, 2007 by Kevin G.

We’ve all heard the story about the little guy scoring one for his team against an impossible opponent.  Movies like The Mighty Ducks or Rocky might illustrate this in the most obvious way, but it is rare to find this in the online or technical world.  A hacker might be offered a six-figure salary from a major corporation, but that is about it.

Copiepresse, a Belgium copyright protection group, recently won a court battle against Google.  It seems unheard of, but Google can do wrong…for some.  Google’s providing of news stories with headlines, article snippets, and related pictures initially got them in trouble with the Belgium group back in February 2006.  Many of the articles were available only by paid subscriptions to the 18 French-language news journals.

Though Google has lost the battle, it certainly has not lost the war.  Often describing court battles as, “business negotiation being done in a courtroom,” Google will continue to contest the verdict as it pushes conventional wisdom on contemporary business practice.

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February 15, 2007 in award winning blog, Award winning publications, Blog Outsourcing, Building B2B Relationships, Building Customer Community, Building Customer Intuition, business magazine, Business Marketing, company blog, company magazine, company newsletter sample, Company newsletters, corporate magazine, Corporate newsletter | Permalink

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