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In Review: No Yelling

Posted on February 28, 2007 by Kevin G.

No Yelling: The 9 Secrets of Great Leaders

“What is your major malfunction?”  Not exactly the words you would expect to hear from your boss (unless his last name is Patton, and he prefers pushups to coffee in the morning). 

We all communicate in different ways to get what we want.  Managers, CEOs and other leaders need to understand the necessary steps to take to get their team to work as a unit and get what they want.  The US Marine Corps. manufactures leaders through effective training in the physical and mental realms.  Former marine, Wally Adamchik, knows the methods to handle high stress situations, manage a team, and complete tasks that mirror the likeness of the business world. 

In No Yelling: The 9 Secrets of Marine Corps Leadership You Must Know to Win in Business, Adamchik lets readers in on this classified information:

1.  Integrity 

The individuals that work with--not underneath--you need to trust and respect your efforts by demonstrating integrity.  By building trust, maintaining consistency and establishing non-negotiable terms, your integrity as a leader will develop.

2. Technical Competence

Demonstrate the knowledge and ability to complete the menial, labor-intensive or specialized tasks your workers do for you.  By offering a sincere effort to level with your team, they learn to accept and respect your role as a leader.

3.  Set the Example

Delegating work to a team does not ensure its completion.  Maintaining professional composure and being a role model for others communicates what a leader expects out of a team.

4.  Self-Awareness

It is impossible to be conscious of the tasks and people around you if your personal standards of practice are not identified.  Being self-aware allows leaders to assess unique situations, recognize effective methods of team members, and continually improve leadership style.

5.  Take Care of People

A happy worker is a good worker.  Recognize workers’ accomplishments, give sincere attention to concerns, and make a natural effort to connect on a personal level.  What goes around comes around.

6.  Make New Leaders

The leader will not be there forever, and the team must be able to uphold its responsibilities for the company.  By developing a team of leaders culturally and personally, each member will take ownership and pride in their tasks as they become accountable for successful completion.

7.  Commander’s Intent

When a team knows where it’s headed and why, it will be more willing to spearhead new initiatives and venture into uncharted territory.

8.  Culture and Values

By creating a positive and productive working culture with an honest and comprehensive value system, a team will be able to identify and respect the foundations of their company.

9.  Rehearsals and Critiques

Creating scenarios for your team to practice within allows for mistakes to be made.  When these mistakes are critiqued in a clear and non-threatening, non-judgmental manner, your team will be conscious and motivated to minimize recurrence of the same error.

In Review

At the end of this book, these secrets may seem like common knowledge—but that’s a result of the clear examples and content that progresses naturally from one secret to the next. 

These secrets not only identify the personal qualities a leader must have, but also address the practices necessary to foster a happy and productive team.  Though you might occasionally want to shout “Drop and give me 20,” No Yelling makes it clear how good leadership is created for any team.  As you were, soldier.

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February 28, 2007 in audio publication, award winning blog, award winning design, award winning newsletter, Award winning publications, Blog Outsourcing, Blogging Tools, Blogs, Brand enhancement, Building B2B Relationships, Building Customer Community, Building Customer Intuition, business credibility, Business editorial, business magazine | Permalink | Comments (0) | TrackBack

Mapping Your Search Results

Posted on February 21, 2007 by Kevin G.

I found a great new search engine that displays your search results in a whole new way.

Imagine viewing and modifying your search results in a visual format - like cities displayed on a map.  The name of the search engine is Quintura. When you type in a keyword, the search engine will display related terms in varying placement and font size.  I haven’t figured out the reasoning behind it, but it might have something to do with relevancy or amount of information.

It’s like sorting through search terms on a map.  Try it out for yourself.

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February 21, 2007 in audio publication, award winning design, award winning newsletter, Blog Outsourcing, Blogging Tools, Brand enhancement, Building B2B Relationships, Building Customer Intuition, business credibility, business magazine, Business newsletter, Business relationships, company blog, company newsletter, Company newsletters | Permalink | Comments (0) | TrackBack

In Love with Learn Out Loud

Posted on February 20, 2007 by Kathryn Regina.

My newest obsession is with learnoutloud.com, an audio learning website with over 500 free audio book downloads. Categories range from business to art to technology, and are available to download in MP3 format. You can either listen to them on your computer or--even better--put them on your iPod or MP3 player and listen on your morning commute. And did I mention that it's free? The website also has over 10,000 audio book titles for sale, if you're looking for a specific book. And for businesses looking to get their audio content linked with a directory, this website is a great place to start. If you're not already familiar with Learn Out Loud, it's definitely worth checking out.

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February 20, 2007 in Corporate Blogging | Permalink | Comments (0) | TrackBack

Reviving Stewardship

Posted on February 19, 2007 by Vinnie Lacey.

In the business of custom publishing, we here at BeTuitive always have to be mindful of copyright and plagiarism. After all, word-smithing is part of what we do, day in and day out.  Not to mention that a crucial aspect of our credibility is ensuring the originality and authenticity of the work we produce, both for ourselves and our clients.

But are we, as the model of capitalist societies, too obsessed with the claims of private ownership in our created works?  Has the rush to stake claim to their seemingly inalienable rights destroyed the public domain that these works also naturally reside in? 

The author Jonathan Lethem gives an excellent treatment of these questions in this month's Harper's Magazine.  Lethem's mini position paper, "The Ecstasy of Influence," got me thinking about what we are quick to deem worthy of protection these days. The article does get rather heavy at times, as a good position paper should, but I found some of his ruminations very interesting and worth the time.  One of my favorites is Lethem's distinction between a market economy and a gift economy.

Check it out.

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February 19, 2007 in audio publication, award winning design, award winning magazine, Blog Outsourcing, blog publish, Blogs, Brand enhancement, Building B2B Relationships, Business newsletter, CMO, Company publication, Corporate Blogging, corporate magazine, Corporate newsletter, create a newsletter | Permalink | Comments (0) | TrackBack

Punctuation Infatuation

Posted on February 16, 2007 by Kathryn Regina.

Yesterday I polled my fellow BeTuitive bloggers on which punctuation mark is their "favorite." Surprisingly, everyone knew their answer right away.

  • I am partial to the comma, because it signifies breath and opens up areas of space within the sentence.
  • Sarah likes the hyphen because of the possibility of joining any two words together to create a conglomerate meaning.
  • Jeff likes the ellipses because it leaves the sentence open to a myriad possibilities.
  • Kevin likes the asterisk because of its unique look and function
  • Vinnie is enamored with the semi-colon. He loves the symmetry and balance of a sentence with two statements that exist independently but refer to each other.

At first glance, it may seem strange that punctuation is met with such enthusiasm. But when you think about it, punctuation is as essential to expression as any other element of language. Wikipedia gives the following example:

"In English, punctuation highly determines the meaning of a sentence. For example, 'Woman, without her man, is nothing.'    and 'Woman: without her, man is nothing.' have greatly different meanings."

Punctuation conveys tone, register, and personal style. So the next time you find yourself relishing an exclamation mark, or mooning over a hyphen, know that you're not alone. We love it too.

For punctuation tips:

I like Gary Olson's simple, clean website on basic punctuation

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February 16, 2007 | Permalink | Comments (1) | TrackBack

A Strike Against the Beast

Posted on February 15, 2007 by Kevin G.

We’ve all heard the story about the little guy scoring one for his team against an impossible opponent.  Movies like The Mighty Ducks or Rocky might illustrate this in the most obvious way, but it is rare to find this in the online or technical world.  A hacker might be offered a six-figure salary from a major corporation, but that is about it.

Copiepresse, a Belgium copyright protection group, recently won a court battle against Google.  It seems unheard of, but Google can do wrong…for some.  Google’s providing of news stories with headlines, article snippets, and related pictures initially got them in trouble with the Belgium group back in February 2006.  Many of the articles were available only by paid subscriptions to the 18 French-language news journals.

Though Google has lost the battle, it certainly has not lost the war.  Often describing court battles as, “business negotiation being done in a courtroom,” Google will continue to contest the verdict as it pushes conventional wisdom on contemporary business practice.

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February 15, 2007 in award winning blog, Award winning publications, Blog Outsourcing, Building B2B Relationships, Building Customer Community, Building Customer Intuition, business magazine, Business Marketing, company blog, company magazine, company newsletter sample, Company newsletters, corporate magazine, Corporate newsletter | Permalink | Comments (0) | TrackBack

Sales 4.0: Not Your Kid Brother's Lemonade Stand

Posted on February 12, 2007 by Vinnie Lacey.

Call me a skeptic, but am I wrong to suspect technology has complicated--not streamlined--the sales processes?  My simple measuring stick: more information generally equals more headaches. We're swamped at home; we're swamped in the workplace.  Give me one more place to read information on a potential lead, track my calls, and network network network, and I just might transition into a promising career in ditch digging.

But don't call me a pessimist just yet.  I'm giving it a shot.  Diving in headfirst.  Enlighten me oh wondrous, endless information age.  Make me a fool for your coy clicks, a sucker for your blips and beeps and colorful images.  I'm ready for an electronic co-dependent relationship.

My guiding light?  A recent Inc. article entitled "Turning Sales into Science" which boasts, "Your bottom line may never be the same" in the era of  "Sales 2.0."  (Side note: In our line of business, I get the idea of effective branding, but isn't the "2.0" moniker getting a little tired?  I have no more patience for such vacuous naming and capricious numbering.  But if that's the game, then I'm playing by my own rules.  My blog is hereby dubbed Sales 4.0.  Take that.)

For the next two weeks I will be whisked away into the e-wonder that is the networking site LinkedIn (called MySpace for businesspeople, but apparently without the cute photos) and the business directory/lead generator Spoke.

Check in the next two months to track my adventures in Sales 4.0.  It's gonna be pretty crazy.  Umm...I mean...your blogging experience will never be the same.

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February 12, 2007 in award winning blog, award winning design, award winning magazine, blog publish, Blogging Tools, Blogs, Building Customer Community, Building Customer Intuition, bulk email marketing, Business editorial, Business relationships, CMO, company newsletter, Company publication, corporate magazine, Corporate publications | Permalink | Comments (0) | TrackBack