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Let's Get Personal

Posted on March 26, 2007 by Vinnie Lacey.

Custom publishing is what we do here at BeTuitive, so its no surprise custom tools for the internet get our motors running. Customization, especially in the information-bombarded electronic arena, can transform a relatively detached experience (cyberspace floating) into a personal one (still floating, but with purpose).  It's part of the same brainstorming strategy we use in our B2B publications to determine what kind of content a company's readers will find attract and actually useful. And useful can certainly be a commodity on the internet these days.

That's why I found today's Lifehacker posting quite helpful.  As far as customizing my own internet experience, I have been sorely lacking in the most intimate area: my homepage; instead relying on several different websites for, admittedly, very small, targeted bits of information.  If you need some help on the wealth of homepage choices out there, Rick Broida provides you with a good place to start getting personal.

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March 26, 2007 in blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, business credibility, Business publications, Business relationships, company blog, Custom email, Custom publication, Custom publications, Custom publisher, Custom publishing, Customer Intuition, Customizable publication, grow relationships, publish online, Weblogs | Permalink | Comments (0) | TrackBack

Simple and Balanced for Perfection

Posted on March 21, 2007 by Kevin G.

I find that being organized and well-balanced is one of the best strategies to take to ensure a productive and satisfying work week.

Often times the week starts out as planned as we manage tasks and then mid-way through we find ourselves pulled in every direction to please the whole world.  Well, so it seems.

With custom publishing, it’s important to keep a balanced and fresh feel with each issue.  If you feel the content is too sales oriented, try adding a cartoon or survey to engage your audience.  If the publication engages the reader but fails to draw measurable results, try adding a sales incentive or response mechanism to monitor reception beyond open and click performance.

There are many different ways to balance the perfect publication.  By keeping it simple and direct its hard to leave not satisfied with your results.

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March 21, 2007 in audio publication, blog publish, Blogs, business magazine, Business Marketing, Business newsletter, Corporate publications, create email newsletter, how to publish online, inc magazine, online marketing, opt-in email, Opt-in Email Marketing, outsource magazine, publish online | Permalink | Comments (0) | TrackBack

Words Glorious Words

Posted on March 07, 2007 by Kevin G.

I think it’s always great to be precise with wording.  Though I don’t consider myself a wordsmith, I try to: bestow the lexicon of my colloquies with consummate exactitude.  But even statements like that don’t phase vocabulary-prodigies like Robert Marshland.

He is the winner of the National Vocabulary Championship, hosted at the New York Public Library.  Here, the contestants must have a clear understanding of uncommon words and their differences; like the difference between what is simply underrated from a clear example of floccinaucinihilipilification (the estimation of something worthless).  This competition is intense for contestants to not only know a plethora of words that are not commonly used in social discourse, but to react quickly with their answers to proceed to the higher rounds.

The winner, 18-year-old Marshland from Wisconsin, was awarded $40,000 towards college tuition and the title of “Most Challenging Person to Play Scrabble Against.”  Read further about the competition and Robert’s road to success.

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March 7, 2007 in award winning newsletter, Blog Outsourcing, Blogs, Building B2B Relationships, Building Customer Community, Building Customer Intuition, Business Marketing, Business publications, CMO, company blog, company newsletter, Company newsletters, Company publication, Corporate newsletter | Permalink | Comments (0) | TrackBack

Grass-rooted Publishing...by Tree

Posted on March 05, 2007 by Vinnie Lacey.

Glancing through the Chicago Tribune on my morning commute, I read a fascinating article about the tumultuous Darfur region in Sudan.  Instead of the typical stories of genocide and rape, the article focused on a young woman from El Fasher (the capital of the North Darfur state) named Awatif Ahmed Isshag.  Isshag began a handwritten monthly newsletter covering local events, arts and religion nearly 10 years ago, and found a colorful way to distribute her articles by pasting decorated pages to a large piece of wood and hanging the creation from a tree outside her parents' home. These days, the 24-year-old journalist's grass-roots periodical often confronts the often tragic circumstances in the region, with Isshag conducting all her own interviews and information gathering.   Passersby eat it up, some traveling several miles to read her installments.  Isshag faces pressing issues--threats to her safety, constant insecurity, the loss of relatives--but she bravely soldiers through it all.  "Journalism," she says, "is a profession of risk."

I'll refrain from giving any ill-conceived comparisons to custom publishing, but it's interesting how the struggle to accumulate and disseminate important information can bind us across cultures.  Isshag has found incredibly creative--and brave--means to deliver her message to the community who needs it.  A community that has largely been without a voice, but where one courageous woman is carving out quite the readership.

If only every publication could take such risks. Catch up on Isshag's story here.

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March 5, 2007 in audio publication, award winning magazine, award winning newsletter, Blog Outsourcing, blog publish, CMO, company blog, company magazine, company newsletter, Company newsletters, Company publication, Corporate Blogging, corporate magazine, Corporate newsletter, create a newsletter | Permalink | Comments (0) | TrackBack