« Everybody's Workin' for the Weekend | Main | Reinforcement and Challenge: The Components of Strong Branding »

The Break-Up

Posted on May 15, 2007 by Kathryn Regina.

Microsoft Digital Advertising Solutions is making a mini-movie about the disjunction between advertisers and consumers. It's called "The Break-Up" and it's replete with actual Hollywood actors, a movie poster, and a great tag line:

She is a consumer.

He is an advertiser.

All she wants is genuine affection.

All he gives is loyalty reduction.

The Break-up: A story of love gone wrong.

Coming Soon.

Learn more about the mini-movie at Bring the love back.

p>tags: | | |   | | | | | | | | | | | |

May 15, 2007 in Custom publications, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, Customizable publication, direct email marketing, E-Marketing, e-newsletter, e-zine, Educating Clients, Educating Prospects, electronic magazine, electronic newsletter, Email blast, Email management, Email Marketing | Permalink

TrackBack

TrackBack URL for this entry:
https://www.typepad.com/services/trackback/6a00d8341c459653ef00d83550574069e2

Listed below are links to weblogs that reference The Break-Up:

Comments

Thanks for the interest. The movie will be ready in a day or 2. I'll keep you posted.

Geert

Posted by: Geert | May 15, 2007 3:11:54 PM

The comments to this entry are closed.