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3 Keys to Cultivating a Successful Blog: Relevant, Consistent, Transparent

Posted on June 21, 2007 by Kevin G.

Ok, we get it.  We (marketers, business owners, the general public) all know that blogs are great tools to use.  They spread awareness, knowledge and ideas behind a name, brand, or identity to the world on a personal level.  But it takes more effort than you think to cultivate a bussling active blog.  In the pursuit of spreading my knowledge (or my two cents), here are my three qualities any successful blog should have: 

1) Relevancy is Key

Successful bloggers don't throw everything at the wall to see what sticks – that's just lazy.  If bloggers are able to pick topics that ring clear to their intended audience, it shows they get it.  Show that you know what your audience is concerned about.  Be an expert through research and sharing experiences that people can benefit from.  A blog with relevant conent will spark engagement and enhance interaction.

2) Keep it Consistent

Consistency is key to developing readership.  When you pick days to post (whether it be daily, weekly, or even monthly) stick to them.  This shows that you care about the flow of your blog.  Consider the way you write about topics, present media or comment on fellow bloggers' postings.  A consistent blog is a reliable resource for your audience.

3) Maintain Transparency

Face it, your blog is open to readers all over the world.  It is easy to get burned if done dishonestly.  Savvy blog readers can see right through a fake and can make it a personal quest to expose the good, the bad, and the ugly.  Make sincere posts with honest intent to connect with your audience on a personal level.  Also, allow your readers to get in touch with you through email or be open to answer back on posts.

Here are some good tips to make a smashing start for your new blog.  Now blog away!

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June 21, 2007 in award winning blog, award winning design, Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, Business relationships, company blog, Corporate Blogging, Custom publication, customer retention, Educating Clients, Educating Prospects, grow relationships, how to publish and promote online, how to publish online, marketing solutions, nurturing relationships, web publish, Weblogs | Permalink

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