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How About We Just Think?
Posted on July 27, 2007 by Sarah Eaton.
Hmmm...normally I hold my tongue and just pass along the opinions of the team for these reviews. This time, though, I feel compelled to tell you that I agree with Kathy. Without further ado, the review of the summary of "Don't Think Pink" by Lisa Johnson and Andrea Learned.
Kathryn Regina
Most of the concepts in this summary can be boiled down to one sentence: Women have more money than you think, and they want different things than men want. But what do they want, exactly? It varies. Of course it does—“women” isn’t exactly a vertical market. To write an entire book about how women want more than pastel colors is surprising and possibly sexist, depending on your interpretation. Nevertheless, tips about the importance of customer feedback, visual presentation and human connections may be helpful—especially if your company has only considered a male audience thus far.
Jeff Sanchez
It is not breaking news to know that women are a powerful market in the consumer world. I know just from daily observation that women are marketed towards more than ever and a lot of the strategies that were covered in Don’t Think Pink I see put into practice. I am sure other women can resonate more with what they look for as a consumer, but as a male I would definitely take Pink’s strategies into consideration. Any targeted group would want themselves to be treated as intelligent, valued and sensible – women are, of course, no exception.
Kevin Grant
This topic of surging necessity to market specifically to women is not exactly new–but it is relevant. Relevant to nearly any product or service out there. Women are the largest purchasing segment in the world, they influence social opinion, and have the largest influence in presidential elections. The important thing to remember when targeting a specific or general female segment is not to treat it as phenomenal, but natural, as it should be.
Emily DeMarco
“Don’t Think Pink,” centers on effectively marketing to women; advertising with girly pink things won’t cut it anymore. The ideas were interesting, although the summary focused more on profiling women’s transparent qualities (apparently the key to success) instead of offering concrete hints for marketing. Also, this summary came dangerously close to a piece of feminist activism, instead of a business marketing tool. The same type of dynamic marketing strategy can be easily applied to different male generations as well. A good idea is a good idea no matter the gender.
To all the advertising firms out there:
For the record, you can still make me swoon with pink.
Vanessa Day
Don’t think pink. Ok, I know that I’m a woman and that I should support this theory, but I would have to say that companies probably should think pink when it comes to marketing to women. Maybe not hot, fluorescent pink but rather a subtler pink hew. Something a little less girly, since women are gaining more and more power in our society today. The book even acknowledges that men and women are different; they have gender-specific ways of thinking. So when it comes to products they want to buy, women are going to lean toward more feminine products. This book seems to hit on good points, but I wouldn’t completely throw away the notion of thinking pink.
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July 27, 2007 in Brand enhancement, Building Customer Intuition, Corporate newsletter, Educating Clients, email tracking, Freelance newsletter, how to publish and promote online, how to write a newsletter, Interactive Marketing, Newsletter complete outsourcing, newsletter layout, Newsletter ROI, Newsletter solution, outsource magazine, prospect newsletter, sample newsletter, self publish, Thought leadership newsletter, writing magazine | Permalink
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