BeTuitive: Blog Outsourcing

The Five Elements for Solid Decision Making

Posted on September 27, 2007 by Kevin G.

I came across a great blog article that reviewed a study of 154 C-Level executives and their perceptions of how they make decisions. The outlook is mixed at best. Many managers and executives feel weary about their decisions from lack-of or inaccurate data. Others tend to decide on personal intuition, while some panic from the pressure of deadlines.

Though the results are sobering - "72% of execs believe management decision making is only moderately efficient or worse" - the post provides five key elements to make better decisions.

High-Quality Data

Access to Advanced Training and Systems

Sound Judgment

Trust

Flexibility

Read on to get the reasoning behind what makes a good decision.

September 27, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Business Marketing, Business newsletter, Business publications, Business relationships, Creative emails, Custom email, custom magazine, custom newsletter, Custom publication, Custom publications, magazine design, magazine marketing, magazine outsourcing, magazine publishing, Marketing Communication, marketing magazine, Newsletter ROI, newsletter sample | Permalink | Comments (3) | TrackBack

Business Intelligence and Predictive Analytics

Posted on September 14, 2007 by Kevin G.

I just read a great blog article about a type of analysis that is making a storm here at BeTuitive. Mix extensive data mining, complex mathematics, and an intuitive approach and you have the field of Business Intelligence.

Business Intelligence discovers insightful trends in data to help direct business initiatives and better understand segments. The next step in Business Intelligence is utilizing predictive analytics to develop business practices that "read the minds" of customers or clients.

James Taylor writes, "If BI tells you what’s happened, predictive analytics tells you what to do." Click here to get the whole story.

September 14, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, custom magazine, custom newsletter, Custom publication, Custom publications, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, Customizable publication, Educating Clients, Educating Prospects, email tracking | Permalink | Comments (1) | TrackBack

Keep Blogging with These Seven Steps

Posted on August 13, 2007 by Kevin G.

Sometimes we all feel like blogging, but we hit a road block. Sometimes we want to write about a subject but we have a tough time solidifying a position. Other times, we write a great blog and then are stumped as to what could be written next round.

I found some great tips on how to develop, manage and communicate your blogging topics. In addition, Advice is also given on how to create and track your objectives. Enjoy.

August 13, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, build credibility, Building B2B Relationships, company blog, Corporate Blogging, publish, publish a journal, publish a rss, publish company, publish online, publish writing, publishing outsourcing, publishing solution, sample newsletter, self publish, Strategic Internet Marketing, Thought leadership newsletter, web publish, Weblogs | Permalink | Comments (0) | TrackBack

3 Keys to Cultivating a Successful Blog: Relevant, Consistent, Transparent

Posted on June 21, 2007 by Kevin G.

Ok, we get it. We (marketers, business owners, the general public) all know that blogs are great tools to use. They spread awareness, knowledge and ideas behind a name, brand, or identity to the world on a personal level. But it takes more effort than you think to cultivate a bussling active blog. In the pursuit of spreading my knowledge (or my two cents), here are my three qualities any successful blog should have:

1) Relevancy is Key

Successful bloggers don't throw everything at the wall to see what sticks – that's just lazy. If bloggers are able to pick topics that ring clear to their intended audience, it shows they get it. Show that you know what your audience is concerned about. Be an expert through research and sharing experiences that people can benefit from. A blog with relevant conent will spark engagement and enhance interaction.

2) Keep it Consistent

Consistency is key to developing readership. When you pick days to post (whether it be daily, weekly, or even monthly) stick to them. This shows that you care about the flow of your blog. Consider the way you write about topics, present media or comment on fellow bloggers' postings. A consistent blog is a reliable resource for your audience.

3) Maintain Transparency

Face it, your blog is open to readers all over the world. It is easy to get burned if done dishonestly. Savvy blog readers can see right through a fake and can make it a personal quest to expose the good, the bad, and the ugly. Make sincere posts with honest intent to connect with your audience on a personal level. Also, allow your readers to get in touch with you through email or be open to answer back on posts.

Here are some good tips to make a smashing start for your new blog. Now blog away!

June 21, 2007 in award winning blog, award winning design, Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, Business relationships, company blog, Corporate Blogging, Custom publication, customer retention, Educating Clients, Educating Prospects, grow relationships, how to publish and promote online, how to publish online, marketing solutions, nurturing relationships, web publish, Weblogs | Permalink | Comments (0) | TrackBack

Everybody's Workin' for the Weekend

Posted on May 14, 2007 by Vinnie Lacey.

When was the last time you told a job interviewer you have trouble getting things done? Probably never. We all like to think productivity is our strong suite. In reality, getting things done is a common obstacle, with nuances for every job position and industry.

Not to fear. No, really...c'mon now...take your forehead off the keyboard and get those pencil erasers out of your ears.

There are a few things that anyone can do in today's time-crunched business world to turn unsightly "to do's" into gold star "all done's." Our friends over at Yahoo Finance share these "Five Steps to Being More Productive."

Now excuse me while I go clean out my inbox.

May 14, 2007 in audio publication, award winning blog, award winning design, award winning magazine, award winning newsletter, Award winning publications, Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, business credibility, Business editorial, business magazine, Business Marketing | Permalink | Comments (0) | TrackBack

Custom Publishing Growth

Posted on May 08, 2007 by Kathryn Regina.

A new study by the Custom Publishing Council found that companies are investing more in custom publishing than ever before, the magazine format is gaining in popularity, and the average company has 2.3 custom publishing titles.

Read the article

Words Glorious Words

Posted on March 07, 2007 by Kevin G.

I think it’s always great to be precise with wording. Though I don’t consider myself a wordsmith, I try to: bestow the lexicon of my colloquies with consummate exactitude. But even statements like that don’t phase vocabulary-prodigies like Robert Marshland.

He is the winner of the National Vocabulary Championship, hosted at the New York Public Library. Here, the contestants must have a clear understanding of uncommon words and their differences; like the difference between what is simply underrated from a clear example of floccinaucinihilipilification (the estimation of something worthless). This competition is intense for contestants to not only know a plethora of words that are not commonly used in social discourse, but to react quickly with their answers to proceed to the higher rounds.

The winner, 18-year-old Marshland from Wisconsin, was awarded $40,000 towards college tuition and the title of “Most Challenging Person to Play Scrabble Against.” Read further about the competition and Robert’s road to success.

March 7, 2007 in award winning newsletter, Blog Outsourcing, Blogs, Building B2B Relationships, Building Customer Community, Building Customer Intuition, Business Marketing, Business publications, CMO, company blog, company newsletter, Company newsletters, Company publication, Corporate newsletter | Permalink | Comments (0) | TrackBack

Grass-rooted Publishing...by Tree

Posted on March 05, 2007 by Vinnie Lacey.

Glancing through the Chicago Tribune on my morning commute, I read a fascinating article about the tumultuous Darfur region in Sudan. Instead of the typical stories of genocide and rape, the article focused on a young woman from El Fasher (the capital of the North Darfur state) named Awatif Ahmed Isshag. Isshag began a handwritten monthly newsletter covering local events, arts and religion nearly 10 years ago, and found a colorful way to distribute her articles by pasting decorated pages to a large piece of wood and hanging the creation from a tree outside her parents' home. These days, the 24-year-old journalist's grass-roots periodical often confronts the often tragic circumstances in the region, with Isshag conducting all her own interviews and information gathering. Passersby eat it up, some traveling several miles to read her installments. Isshag faces pressing issues--threats to her safety, constant insecurity, the loss of relatives--but she bravely soldiers through it all. "Journalism," she says, "is a profession of risk."

I'll refrain from giving any ill-conceived comparisons to custom publishing, but it's interesting how the struggle to accumulate and disseminate important information can bind us across cultures. Isshag has found incredibly creative--and brave--means to deliver her message to the community who needs it. A community that has largely been without a voice, but where one courageous woman is carving out quite the readership.

If only every publication could take such risks. Catch up on Isshag's story here.

March 5, 2007 in audio publication, award winning magazine, award winning newsletter, Blog Outsourcing, blog publish, CMO, company blog, company magazine, company newsletter, Company newsletters, Company publication, Corporate Blogging, corporate magazine, Corporate newsletter, create a newsletter | Permalink | Comments (0) | TrackBack

In Review: No Yelling

Posted on February 28, 2007 by Kevin G.

No Yelling: The 9 Secrets of Great Leaders

“What is your major malfunction?” Not exactly the words you would expect to hear from your boss (unless his last name is Patton, and he prefers pushups to coffee in the morning).

We all communicate in different ways to get what we want. Managers, CEOs and other leaders need to understand the necessary steps to take to get their team to work as a unit and get what they want. The US Marine Corps. manufactures leaders through effective training in the physical and mental realms. Former marine, Wally Adamchik, knows the methods to handle high stress situations, manage a team, and complete tasks that mirror the likeness of the business world.

In No Yelling: The 9 Secrets of Marine Corps Leadership You Must Know to Win in Business, Adamchik lets readers in on this classified information:

1. Integrity

The individuals that work with--not underneath--you need to trust and respect your efforts by demonstrating integrity. By building trust, maintaining consistency and establishing non-negotiable terms, your integrity as a leader will develop.

2. Technical Competence

Demonstrate the knowledge and ability to complete the menial, labor-intensive or specialized tasks your workers do for you. By offering a sincere effort to level with your team, they learn to accept and respect your role as a leader.

3. Set the Example

Delegating work to a team does not ensure its completion. Maintaining professional composure and being a role model for others communicates what a leader expects out of a team.

4. Self-Awareness

It is impossible to be conscious of the tasks and people around you if your personal standards of practice are not identified. Being self-aware allows leaders to assess unique situations, recognize effective methods of team members, and continually improve leadership style.

5. Take Care of People

A happy worker is a good worker. Recognize workers’ accomplishments, give sincere attention to concerns, and make a natural effort to connect on a personal level. What goes around comes around.

6. Make New Leaders

The leader will not be there forever, and the team must be able to uphold its responsibilities for the company. By developing a team of leaders culturally and personally, each member will take ownership and pride in their tasks as they become accountable for successful completion.

7. Commander’s Intent

When a team knows where it’s headed and why, it will be more willing to spearhead new initiatives and venture into uncharted territory.

8. Culture and Values

By creating a positive and productive working culture with an honest and comprehensive value system, a team will be able to identify and respect the foundations of their company.

9. Rehearsals and Critiques

Creating scenarios for your team to practice within allows for mistakes to be made. When these mistakes are critiqued in a clear and non-threatening, non-judgmental manner, your team will be conscious and motivated to minimize recurrence of the same error.

In Review

At the end of this book, these secrets may seem like common knowledge—but that’s a result of the clear examples and content that progresses naturally from one secret to the next.

These secrets not only identify the personal qualities a leader must have, but also address the practices necessary to foster a happy and productive team. Though you might occasionally want to shout “Drop and give me 20,” No Yelling makes it clear how good leadership is created for any team. As you were, soldier.

February 28, 2007 in audio publication, award winning blog, award winning design, award winning newsletter, Award winning publications, Blog Outsourcing, Blogging Tools, Blogs, Brand enhancement, Building B2B Relationships, Building Customer Community, Building Customer Intuition, business credibility, Business editorial, business magazine | Permalink | Comments (0) | TrackBack

Mapping Your Search Results

Posted on February 21, 2007 by Kevin G.

I found a great new search engine that displays your search results in a whole new way.

Imagine viewing and modifying your search results in a visual format - like cities displayed on a map. The name of the search engine is Quintura. When you type in a keyword, the search engine will display related terms in varying placement and font size. I haven’t figured out the reasoning behind it, but it might have something to do with relevancy or amount of information.

It’s like sorting through search terms on a map. Try it out for yourself.

February 21, 2007 in audio publication, award winning design, award winning newsletter, Blog Outsourcing, Blogging Tools, Brand enhancement, Building B2B Relationships, Building Customer Intuition, business credibility, business magazine, Business newsletter, Business relationships, company blog, company newsletter, Company newsletters | Permalink | Comments (0) | TrackBack

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