BeTuitive: blog publish

The Five Elements for Solid Decision Making

Posted on September 27, 2007 by Kevin G.

I came across a great blog article that reviewed a study of 154 C-Level executives and their perceptions of how they make decisions. The outlook is mixed at best. Many managers and executives feel weary about their decisions from lack-of or inaccurate data. Others tend to decide on personal intuition, while some panic from the pressure of deadlines.

Though the results are sobering - "72% of execs believe management decision making is only moderately efficient or worse" - the post provides five key elements to make better decisions.

High-Quality Data

Access to Advanced Training and Systems

Sound Judgment

Trust

Flexibility

Read on to get the reasoning behind what makes a good decision.

September 27, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Business Marketing, Business newsletter, Business publications, Business relationships, Creative emails, Custom email, custom magazine, custom newsletter, Custom publication, Custom publications, magazine design, magazine marketing, magazine outsourcing, magazine publishing, Marketing Communication, marketing magazine, Newsletter ROI, newsletter sample | Permalink | Comments (3) | TrackBack

Business Intelligence and Predictive Analytics

Posted on September 14, 2007 by Kevin G.

I just read a great blog article about a type of analysis that is making a storm here at BeTuitive. Mix extensive data mining, complex mathematics, and an intuitive approach and you have the field of Business Intelligence.

Business Intelligence discovers insightful trends in data to help direct business initiatives and better understand segments. The next step in Business Intelligence is utilizing predictive analytics to develop business practices that "read the minds" of customers or clients.

James Taylor writes, "If BI tells you what’s happened, predictive analytics tells you what to do." Click here to get the whole story.

September 14, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, custom magazine, custom newsletter, Custom publication, Custom publications, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, Customizable publication, Educating Clients, Educating Prospects, email tracking | Permalink | Comments (1) | TrackBack

Keep Blogging with These Seven Steps

Posted on August 13, 2007 by Kevin G.

Sometimes we all feel like blogging, but we hit a road block. Sometimes we want to write about a subject but we have a tough time solidifying a position. Other times, we write a great blog and then are stumped as to what could be written next round.

I found some great tips on how to develop, manage and communicate your blogging topics. In addition, Advice is also given on how to create and track your objectives. Enjoy.

August 13, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, build credibility, Building B2B Relationships, company blog, Corporate Blogging, publish, publish a journal, publish a rss, publish company, publish online, publish writing, publishing outsourcing, publishing solution, sample newsletter, self publish, Strategic Internet Marketing, Thought leadership newsletter, web publish, Weblogs | Permalink | Comments (0) | TrackBack

6 blogging blunders

Posted on August 08, 2007 by Kathryn Regina.

If you're a regular blogger you should check out this article on common blogging mistakes. Among the top mistakes are not providing enough links, writing huge blocks of text and disabling comments.

6 Blogging Blunders

August 8, 2007 in award winning blog, award winning design, award winning magazine, award winning newsletter, Award winning publications, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, business credibility, Business editorial, business magazine, Business Marketing, Business newsletter, Business publications, Business relationships, company blog | Permalink | Comments (0) | TrackBack

3 Keys to Cultivating a Successful Blog: Relevant, Consistent, Transparent

Posted on June 21, 2007 by Kevin G.

Ok, we get it. We (marketers, business owners, the general public) all know that blogs are great tools to use. They spread awareness, knowledge and ideas behind a name, brand, or identity to the world on a personal level. But it takes more effort than you think to cultivate a bussling active blog. In the pursuit of spreading my knowledge (or my two cents), here are my three qualities any successful blog should have:

1) Relevancy is Key

Successful bloggers don't throw everything at the wall to see what sticks – that's just lazy. If bloggers are able to pick topics that ring clear to their intended audience, it shows they get it. Show that you know what your audience is concerned about. Be an expert through research and sharing experiences that people can benefit from. A blog with relevant conent will spark engagement and enhance interaction.

2) Keep it Consistent

Consistency is key to developing readership. When you pick days to post (whether it be daily, weekly, or even monthly) stick to them. This shows that you care about the flow of your blog. Consider the way you write about topics, present media or comment on fellow bloggers' postings. A consistent blog is a reliable resource for your audience.

3) Maintain Transparency

Face it, your blog is open to readers all over the world. It is easy to get burned if done dishonestly. Savvy blog readers can see right through a fake and can make it a personal quest to expose the good, the bad, and the ugly. Make sincere posts with honest intent to connect with your audience on a personal level. Also, allow your readers to get in touch with you through email or be open to answer back on posts.

Here are some good tips to make a smashing start for your new blog. Now blog away!

June 21, 2007 in award winning blog, award winning design, Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, Business relationships, company blog, Corporate Blogging, Custom publication, customer retention, Educating Clients, Educating Prospects, grow relationships, how to publish and promote online, how to publish online, marketing solutions, nurturing relationships, web publish, Weblogs | Permalink | Comments (0) | TrackBack

Feed the Burn or It's the Results, Stupid

Posted on June 04, 2007 by Vinnie Lacey.

Looks like Google is giving Chicago-based company FeedBurner 100 million reasons to rejoice.

At least, that's the word on the street this week as FeedBurner is expected to rake in $100 million from its sale to information giant Google. (Note to self: Google self. Make sure clone has not been created from aggregated information. If clone exists, destroy clone.)

To those not familiar with the business, FeedBurner is a hybrid of a publisher's service and advertising company. By optimizing distribution of feed-based (ie, regularly updated) content--blogs, commercial news sites, RSS, podcasts, etc.--and analyzing the traffic around such content, FeedBurner helps the authoring companies better reach their ideal audience. Advertisers get into 'Burner by having their offerings stapled to these targeted, optimized feeds. Content feeders can even make money, as FeedBurner offers them a slice of the advertising pie.

So how did a company less than three years old with less than 30 employees entice the voracious Google monster? The answer is in the technology. As Susan Wojcicki, a Google vice president for advertising products, puts it, FeedBurner is a good fit because both companies focus on selling advertising that is "very measurable," meaning publishers can track each time a computer user looks at content.

That's good news as advertisers struggle to reach a fragmented audience with increasing control over when, where, and how information (including ads) hits their radar.

The potency behind a marketing campaign with targeted info--wrapping the information that readers find useful around promotional content--is, of course, no stranger to BeTuitive. We're convinced that's what keeps our clients top-of-mind, relevant and a returning choice for their users and consumers. And we continue to refine our tools in measuring and analyzing our clients' results each time they publish.

But don't take our word for it.

Google just gave 100 million reasons to decide for yourself.

June 4, 2007 in blog publish, Blogging Tools, Blogs, build credibility, Building B2B Relationships, Building Customer Community, Business relationships, company blog, Custom publishing, grow relationships, nurturing relationships, online marketing, online publishing, publications management, publish, publish a rss, publish writing, publishing outsourcing, publishing solution, web publish | Permalink | Comments (0) | TrackBack

Keep Your Company On Target: Top 3 Lessons Learned from the Target Corporation

Posted on May 31, 2007 by Kathryn Regina.

The Target Corporation has a loyal customer base whose enthusiasm has become somewhat of a cultural phenomenon. From the pet name Tarzhay (a “French” pronunciation of Target) to the scores of shoppers professing their love for the red bull’s-eye, Target is a force to be reckoned with in the discount retail industry.

In her book On Target: How the World’s Hottest Retailer Hit a Bull’s-eye, author Laura Rowley expounds on Target’s business and marketing strategies. And although the book is retail-centric (and at times a bit promotional), I think it offers some valuable insight into what makes a business—any business—successful. The following are my top three lessons learned from the Target Corporation.

Lesson One: Take the best of both worlds

Die-hard Target shoppers will adamantly dispute the idea that Target is “just another discount store” like Walmart or Kmart. How has Target so effectively differentiated itself from its competitors? They did it by taking the best elements of a high-end department store--a clean well-lit sales floor, stylish products and friendly customer service--and tailoring those elements to fit a discount store.

“’Before I was a professor, I worked at a housewares distribution company which sold to Target,’ said Michael Levy, a professor of retailing at Babson College in Massachusetts and co-editor of the Journal of Retailing. ‘They always paid a lot of attention to detail. Their stores always looked a lot better than the discount store competition. Even though the shelves were stacked a little higher and the displays were not as slick as department stores, they looked more like department stores in those days than the sort of dark, dingy look of a discount store (On Target, p11).’”

Consider your chief competitors, and companies that provide high-end services in your industry. What are the most attractive elements of their offers, and how can you integrate those elements into your business in a realistic, manageable way? Take the best of both worlds and you’ll make your customers feel like they’ve hit the jackpot.

Lesson Two: Design is king

From the basics of product selection to larger decisions about its marketing campaigns, Target takes design very seriously.

Tupperware chairman and CEO Rick Goings: “I think they are looking for brands that really draw people into Target stores. If you compare them to some other retailers, they have a fairly narrow product line that they show in any category in Target, but it’s usually brands or product categories where there’s a panache to it, or a design element (On Target, p23).”

Following the iMac model of “show, don’t tell” Target ads and commercials are visually compelling, with very little text. The bulls-eye logo is so strongly branded that the Target name is usually not even included in advertisements.

“This is the ultimate emotional connection,” says Mark Gobe, founder of the branding and design firm Desgrippes Gobe Group, “when your message is so powerful and so unique that visual expressions can stand alone (On Target, p58).”

Lesson Three: Partner with people who are experts in their fields

The “do-it-yourself” method seems like a frugal choice for home owners, but it isn’t always the best financial decision for a business. So when Target decided to join the e-commerce market, it turned over its Web operations to Amazon.com.

“’I think [the Amazon deal] gives them an edge,’ said Cynthia Cohen of Strategic Mindshare. ‘You can create your own infrastructure for e-commerce, hire people, teach them—but that is expensive and time-consuming, versus going to somebody whose core competency is e-commerce. Amazon already has this knowledge—so [Target is] buying the knowledge—their dollars versus their time frame, their risk. This isn’t entirely risk-free, but Target is reducing risk by using knowledge from a company whose core competency is e-commerce (On Target, p76).’”

Whether you’re trying to break into e-commerce or start a custom publication, partnering with an expert can increase efficiency, reduce risk and optimize results while sparing your company the cost of internal time and resources.

Visit Laura Rowley.com

What's a tag?

May 31, 2007 in award winning blog, award winning design, blog publish, Blogs, Brand enhancement, build credibility, Building Customer Community, Building Customer Intuition, business credibility, Business Marketing, Business relationships, Corporate Blogging, Customer Intuition, customer retention, E-Marketing, Email Marketing, email marketing solution, grow relationships, Marketing Communication, marketing solutions, nurturing relationships, online marketing, publish, Strategic Internet Marketing | Permalink | Comments (1) | TrackBack

Obama Focuses Attention on Telemarketing and the FTC

Posted on May 23, 2007 by Kevin G.

It may not be the topic of global warming or the war in Iraq, but presidential hopeful, Senator Barack Obama, offered his concern on telemarketing to the elderly. The FTC and databases like Infousa.com are mentioned in his statement. Read the full article here.

May 23, 2007 in blog publish, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, Business editorial, Business relationships, Company publication, Corporate Blogging, create a newsletter, creating newsletter, Custom email, Custom publishing, Customizable publication, electronic newsletter, email marketing solution, email service, grow relationships | Permalink | Comments (1) | TrackBack

ACES in Bloom

Posted on May 21, 2007 by Vinnie Lacey.

It's not often that we get to pat ourselves on the back here at BeTuitive Publishing. But award season is in full swing, and we are proud to announce our first wins of 2007!

Miller Heiman and BeTuitive Publishing scored top honors at the 2007 ACE Awards, sponsored by the Reno-Tahoe chapter of the American Marketing Association (AMA). AMA has been the leading source for information, knowledge sharing, and development in the marketing profession for over six decades, with over 38,000 members internationally.

The Miller Heiman Sales Performance Journal nabbed an Award of Excellence in the category of Comprehensive Marketing Campaign for BeTuitive and Miller Heiman. Miller Heiman also won awards in the categories of Special Events, Direct Mail Campaign, Web Marketing Campaign and Publicity/Public Relations Campaign.

Congratulations to our friends at Miller Heiman, pictured here with their shiny accolades:

Excellence is Contagious!

May 21, 2007 in award winning blog, award winning design, award winning magazine, award winning newsletter, Award winning publications, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, company magazine, company newsletter, Custom publication, Custom publications, electronic newsletter, Email blast, Email Marketing | Permalink | Comments (0) | TrackBack

Everybody's Workin' for the Weekend

Posted on May 14, 2007 by Vinnie Lacey.

When was the last time you told a job interviewer you have trouble getting things done? Probably never. We all like to think productivity is our strong suite. In reality, getting things done is a common obstacle, with nuances for every job position and industry.

Not to fear. No, really...c'mon now...take your forehead off the keyboard and get those pencil erasers out of your ears.

There are a few things that anyone can do in today's time-crunched business world to turn unsightly "to do's" into gold star "all done's." Our friends over at Yahoo Finance share these "Five Steps to Being More Productive."

Now excuse me while I go clean out my inbox.

May 14, 2007 in audio publication, award winning blog, award winning design, award winning magazine, award winning newsletter, Award winning publications, Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, business credibility, Business editorial, business magazine, Business Marketing | Permalink | Comments (0) | TrackBack

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