BeTuitive: Blogging Tools

The Five Elements for Solid Decision Making

Posted on September 27, 2007 by Kevin G.

I came across a great blog article that reviewed a study of 154 C-Level executives and their perceptions of how they make decisions. The outlook is mixed at best. Many managers and executives feel weary about their decisions from lack-of or inaccurate data. Others tend to decide on personal intuition, while some panic from the pressure of deadlines.

Though the results are sobering - "72% of execs believe management decision making is only moderately efficient or worse" - the post provides five key elements to make better decisions.

High-Quality Data

Access to Advanced Training and Systems

Sound Judgment

Trust

Flexibility

Read on to get the reasoning behind what makes a good decision.

September 27, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Business Marketing, Business newsletter, Business publications, Business relationships, Creative emails, Custom email, custom magazine, custom newsletter, Custom publication, Custom publications, magazine design, magazine marketing, magazine outsourcing, magazine publishing, Marketing Communication, marketing magazine, Newsletter ROI, newsletter sample | Permalink | Comments (3) | TrackBack

Business Intelligence and Predictive Analytics

Posted on September 14, 2007 by Kevin G.

I just read a great blog article about a type of analysis that is making a storm here at BeTuitive. Mix extensive data mining, complex mathematics, and an intuitive approach and you have the field of Business Intelligence.

Business Intelligence discovers insightful trends in data to help direct business initiatives and better understand segments. The next step in Business Intelligence is utilizing predictive analytics to develop business practices that "read the minds" of customers or clients.

James Taylor writes, "If BI tells you what’s happened, predictive analytics tells you what to do." Click here to get the whole story.

September 14, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, custom magazine, custom newsletter, Custom publication, Custom publications, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, Customizable publication, Educating Clients, Educating Prospects, email tracking | Permalink | Comments (1) | TrackBack

Keep Blogging with These Seven Steps

Posted on August 13, 2007 by Kevin G.

Sometimes we all feel like blogging, but we hit a road block. Sometimes we want to write about a subject but we have a tough time solidifying a position. Other times, we write a great blog and then are stumped as to what could be written next round.

I found some great tips on how to develop, manage and communicate your blogging topics. In addition, Advice is also given on how to create and track your objectives. Enjoy.

August 13, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, build credibility, Building B2B Relationships, company blog, Corporate Blogging, publish, publish a journal, publish a rss, publish company, publish online, publish writing, publishing outsourcing, publishing solution, sample newsletter, self publish, Strategic Internet Marketing, Thought leadership newsletter, web publish, Weblogs | Permalink | Comments (0) | TrackBack

6 blogging blunders

Posted on August 08, 2007 by Kathryn Regina.

If you're a regular blogger you should check out this article on common blogging mistakes. Among the top mistakes are not providing enough links, writing huge blocks of text and disabling comments.

6 Blogging Blunders

August 8, 2007 in award winning blog, award winning design, award winning magazine, award winning newsletter, Award winning publications, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, business credibility, Business editorial, business magazine, Business Marketing, Business newsletter, Business publications, Business relationships, company blog | Permalink | Comments (0) | TrackBack

3 Keys to Cultivating a Successful Blog: Relevant, Consistent, Transparent

Posted on June 21, 2007 by Kevin G.

Ok, we get it. We (marketers, business owners, the general public) all know that blogs are great tools to use. They spread awareness, knowledge and ideas behind a name, brand, or identity to the world on a personal level. But it takes more effort than you think to cultivate a bussling active blog. In the pursuit of spreading my knowledge (or my two cents), here are my three qualities any successful blog should have:

1) Relevancy is Key

Successful bloggers don't throw everything at the wall to see what sticks – that's just lazy. If bloggers are able to pick topics that ring clear to their intended audience, it shows they get it. Show that you know what your audience is concerned about. Be an expert through research and sharing experiences that people can benefit from. A blog with relevant conent will spark engagement and enhance interaction.

2) Keep it Consistent

Consistency is key to developing readership. When you pick days to post (whether it be daily, weekly, or even monthly) stick to them. This shows that you care about the flow of your blog. Consider the way you write about topics, present media or comment on fellow bloggers' postings. A consistent blog is a reliable resource for your audience.

3) Maintain Transparency

Face it, your blog is open to readers all over the world. It is easy to get burned if done dishonestly. Savvy blog readers can see right through a fake and can make it a personal quest to expose the good, the bad, and the ugly. Make sincere posts with honest intent to connect with your audience on a personal level. Also, allow your readers to get in touch with you through email or be open to answer back on posts.

Here are some good tips to make a smashing start for your new blog. Now blog away!

June 21, 2007 in award winning blog, award winning design, Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, Business relationships, company blog, Corporate Blogging, Custom publication, customer retention, Educating Clients, Educating Prospects, grow relationships, how to publish and promote online, how to publish online, marketing solutions, nurturing relationships, web publish, Weblogs | Permalink | Comments (0) | TrackBack

Feed the Burn or It's the Results, Stupid

Posted on June 04, 2007 by Vinnie Lacey.

Looks like Google is giving Chicago-based company FeedBurner 100 million reasons to rejoice.

At least, that's the word on the street this week as FeedBurner is expected to rake in $100 million from its sale to information giant Google. (Note to self: Google self. Make sure clone has not been created from aggregated information. If clone exists, destroy clone.)

To those not familiar with the business, FeedBurner is a hybrid of a publisher's service and advertising company. By optimizing distribution of feed-based (ie, regularly updated) content--blogs, commercial news sites, RSS, podcasts, etc.--and analyzing the traffic around such content, FeedBurner helps the authoring companies better reach their ideal audience. Advertisers get into 'Burner by having their offerings stapled to these targeted, optimized feeds. Content feeders can even make money, as FeedBurner offers them a slice of the advertising pie.

So how did a company less than three years old with less than 30 employees entice the voracious Google monster? The answer is in the technology. As Susan Wojcicki, a Google vice president for advertising products, puts it, FeedBurner is a good fit because both companies focus on selling advertising that is "very measurable," meaning publishers can track each time a computer user looks at content.

That's good news as advertisers struggle to reach a fragmented audience with increasing control over when, where, and how information (including ads) hits their radar.

The potency behind a marketing campaign with targeted info--wrapping the information that readers find useful around promotional content--is, of course, no stranger to BeTuitive. We're convinced that's what keeps our clients top-of-mind, relevant and a returning choice for their users and consumers. And we continue to refine our tools in measuring and analyzing our clients' results each time they publish.

But don't take our word for it.

Google just gave 100 million reasons to decide for yourself.

June 4, 2007 in blog publish, Blogging Tools, Blogs, build credibility, Building B2B Relationships, Building Customer Community, Business relationships, company blog, Custom publishing, grow relationships, nurturing relationships, online marketing, online publishing, publications management, publish, publish a rss, publish writing, publishing outsourcing, publishing solution, web publish | Permalink | Comments (0) | TrackBack

ACES in Bloom

Posted on May 21, 2007 by Vinnie Lacey.

It's not often that we get to pat ourselves on the back here at BeTuitive Publishing. But award season is in full swing, and we are proud to announce our first wins of 2007!

Miller Heiman and BeTuitive Publishing scored top honors at the 2007 ACE Awards, sponsored by the Reno-Tahoe chapter of the American Marketing Association (AMA). AMA has been the leading source for information, knowledge sharing, and development in the marketing profession for over six decades, with over 38,000 members internationally.

The Miller Heiman Sales Performance Journal nabbed an Award of Excellence in the category of Comprehensive Marketing Campaign for BeTuitive and Miller Heiman. Miller Heiman also won awards in the categories of Special Events, Direct Mail Campaign, Web Marketing Campaign and Publicity/Public Relations Campaign.

Congratulations to our friends at Miller Heiman, pictured here with their shiny accolades:

Excellence is Contagious!

May 21, 2007 in award winning blog, award winning design, award winning magazine, award winning newsletter, Award winning publications, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, company magazine, company newsletter, Custom publication, Custom publications, electronic newsletter, Email blast, Email Marketing | Permalink | Comments (0) | TrackBack

Reinforcement and Challenge: The Components of Strong Branding

Posted on May 16, 2007 by Kevin G.

I have been thinking a lot about branding lately and came up with a couple ideas about it. Branding is all about the relationship a consumer has to a company and its products. This relationship is enhanced through new experiences, better quality, and improved reputation.

Often a relationship is strengthened by reinforcing the positive qualities. This is found in reward points for a certain amount of purchases, excellent customer service around trusted products, or improved stores or website to better serve customers.

Brands are also strengthened when they challenge their consumers into thinking differently about their product, service or company. Apple did it with computers and Starbucks did it with coffee. By challenging the consumers, they learn to refocus their view of a brand in an effort to improve the relationship.

These two commercials for BMW seem to do just that. Watch both and see which is more effective for you and how you see BMW as a brand.

May 16, 2007 in award winning design, Blogging Tools, Building B2B Relationships, Building Customer Community, bulk email marketing, business credibility, business magazine, Business relationships, CMO, Company publication, Corporate Blogging, Corporate newsletter, creating company newsletter, Creative emails, Custom publisher, Customer Intuition, Educating Clients, Educating Prospects, forbes magazine, grow relationships, magazine design, Strategic Internet Marketing | Permalink | Comments (0) | TrackBack

Everybody's Workin' for the Weekend

Posted on May 14, 2007 by Vinnie Lacey.

When was the last time you told a job interviewer you have trouble getting things done? Probably never. We all like to think productivity is our strong suite. In reality, getting things done is a common obstacle, with nuances for every job position and industry.

Not to fear. No, really...c'mon now...take your forehead off the keyboard and get those pencil erasers out of your ears.

There are a few things that anyone can do in today's time-crunched business world to turn unsightly "to do's" into gold star "all done's." Our friends over at Yahoo Finance share these "Five Steps to Being More Productive."

Now excuse me while I go clean out my inbox.

May 14, 2007 in audio publication, award winning blog, award winning design, award winning magazine, award winning newsletter, Award winning publications, Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, business credibility, Business editorial, business magazine, Business Marketing | Permalink | Comments (0) | TrackBack

Google Improves Web Analytics

Posted on May 09, 2007 by Kevin G.

So it appears that Google has updated there web analytics tools. After considering many of the suggestions from businesses, the tools are more intuitive, expansive and customizable. Enhancing your SEO just got a whole lot easier.

May 9, 2007 in Blogging Tools, Brand enhancement, build credibility, Building B2B Relationships, custom newsletter, Custom publication, customer retention, E-Marketing, e-newsletter, e-zine, Educating Clients, Educating Prospects, grow relationships, mass email, nurturing relationships, opt-in email, Thought leadership newsletter | Permalink | Comments (0) | TrackBack

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