The Five Elements for Solid Decision Making
Posted on September 27, 2007 by Kevin G.
I came across a great blog article that reviewed a study of 154 C-Level executives and their perceptions of how they make decisions. The outlook is mixed at best. Many managers and executives feel weary about their decisions from lack-of or inaccurate data. Others tend to decide on personal intuition, while some panic from the pressure of deadlines.
Though the results are sobering - "72% of execs believe management decision making is only moderately efficient or worse" - the post provides five key elements to make better decisions.
High-Quality Data
Access to Advanced Training and Systems
Sound Judgment
Trust
Flexibility
Read on to get the reasoning behind what makes a good decision.
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September 27, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Business Marketing, Business newsletter, Business publications, Business relationships, Creative emails, Custom email, custom magazine, custom newsletter, Custom publication, Custom publications, magazine design, magazine marketing, magazine outsourcing, magazine publishing, Marketing Communication, marketing magazine, Newsletter ROI, newsletter sample | Permalink | Comments (3) | TrackBack
Reinforcement and Challenge: The Components of Strong Branding
Posted on May 16, 2007 by Kevin G.
I have been thinking a lot about branding lately and came up with a couple ideas about it. Branding is all about the relationship a consumer has to a company and its products. This relationship is enhanced through new experiences, better quality, and improved reputation.
Often a relationship is strengthened by reinforcing the positive qualities. This is found in reward points for a certain amount of purchases, excellent customer service around trusted products, or improved stores or website to better serve customers.
Brands are also strengthened when they challenge their consumers into thinking differently about their product, service or company. Apple did it with computers and Starbucks did it with coffee. By challenging the consumers, they learn to refocus their view of a brand in an effort to improve the relationship.
These two commercials for BMW seem to do just that. Watch both and see which is more effective for you and how you see BMW as a brand.
p>tags: Award Winning Design | Blogging Tools | Building B2B Relationships | Building Customer Community Bulk Email Marketing |Business Credibility |Business Magazine |Business Relationships |CMO |Company Publication |Corporate Blogging |Corporate Newsletter |Creating Company Newsletter |Creative Emails |Custom Publisher |Customer Intuition |Educating Clients |Educating Prospects |Forbes Magazine |Magazine DesignWhat's a tag?
May 16, 2007 in award winning design, Blogging Tools, Building B2B Relationships, Building Customer Community, bulk email marketing, business credibility, business magazine, Business relationships, CMO, Company publication, Corporate Blogging, Corporate newsletter, creating company newsletter, Creative emails, Custom publisher, Customer Intuition, Educating Clients, Educating Prospects, forbes magazine, grow relationships, magazine design, Strategic Internet Marketing | Permalink | Comments (0) | TrackBack
The Latest Strategy for Spam: Hijacking
Posted on April 25, 2007 by Kevin G.
Spam messages infest our inboxes and inundate filters on a daily basis. It seems to be a continuous war of programmers vs. spammers.
According to Commtouch’s 2007 Spam Trend Report, 85-90 percent of all emails are sneaky spam messages. According to the report, the newest and most prominent form of spam aims to hijack the likeness of a legitimate email message.
The early forms of spam were easy to spot from subject lines using the seven words never to use in email marketing. Now they carry the likeness of a normal message with a mixture of images and text. Since most email service providers track an opened message from images populating, the average spam will now have an image at the top to fool spam filters.
When the newest methods of filtering are developed and integrated, they are already outdated by the continuous cycle of spam sophistication. It seems like an endless rat race to stay on top. You can read more about the newest trend in spam messages here.
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April 25, 2007 in build credibility, Building B2B Relationships, bulk email marketing, Business relationships, create newsletter, Creative emails, direct email marketing, E-Marketing, e-newsletter, Educating Clients, Email blast, email marketing campaign, email marketing solution, grow relationships, How to do a Newsletter, html email newsletter, Interactive Marketing, opt-in email, Opt-in Email Marketing, Strategic Internet Marketing | Permalink | Comments (1) | TrackBack
People VS Profits
Posted on April 18, 2007 by Kevin G.
I found an article about the considerations non-profit organizations should take when developing a strategy for an e-marketing campaign. Take a look.
tags: Award Winning Design | Award Winning Newsletter | Brand Enhancement | Build Credibility Building B2B Relationships |Building Customer Community |Building Customer Intuition |Bulk Email Marketing |Business Credibility |Business Newsletter |Business Marketing |Business Publications |Business Relationships |Create a Newsletter |Creating a Company Newsletter |Creative Emails |E-Marketing |Direct Email Marketing
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April 18, 2007 in award winning design, award winning newsletter, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, business credibility, Business Marketing, Business newsletter, Business publications, Business relationships, create a newsletter, create newsletter, creating company newsletter, Creative emails, direct email marketing, E-Marketing | Permalink | Comments (0) | TrackBack