The Five Elements for Solid Decision Making

Posted on September 27, 2007 by Kevin G.

I came across a great blog article that reviewed a study of 154 C-Level executives and their perceptions of how they make decisions.  The outlook is mixed at best.  Many managers and executives feel weary about their decisions from lack-of or inaccurate data.  Others tend to decide on personal intuition, while some panic from the pressure of deadlines.

Though the results are sobering - "72% of execs believe management decision making is only moderately efficient or worse" - the post provides five key elements to make better decisions.

High-Quality Data

Access to Advanced Training and Systems

Sound Judgment

Trust

Flexibility

Read on to get the reasoning behind what makes a good decision.

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September 27, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Business Marketing, Business newsletter, Business publications, Business relationships, Creative emails, Custom email, custom magazine, custom newsletter, Custom publication, Custom publications, magazine design, magazine marketing, magazine outsourcing, magazine publishing, Marketing Communication, marketing magazine, Newsletter ROI, newsletter sample | Permalink | Comments (3) | TrackBack

Business Intelligence and Predictive Analytics

Posted on September 14, 2007 by Kevin G.

I just read a great blog article about a type of analysis that is making a storm here at BeTuitive.  Mix extensive data mining, complex mathematics, and an intuitive approach and you have the field of Business Intelligence.

Business Intelligence discovers insightful trends in data to help direct business initiatives and better understand segments.  The next step in Business Intelligence is utilizing predictive analytics to develop business practices that "read the minds" of customers or clients.

James Taylor writes, "If BI tells you what’s happened, predictive analytics tells you what to do."  Click here to get the whole story.

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September 14, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, custom magazine, custom newsletter, Custom publication, Custom publications, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, Customizable publication, Educating Clients, Educating Prospects, email tracking | Permalink | Comments (1) | TrackBack

Hitting Two Birds With One Stone With SEO

Posted on June 13, 2007 by Kevin G.

It appears that even Google and Yahoo’s search engines can be consolidated in one main service. The search engine, SearchBoth.com allows users to simultaneously search on the Google and Yahoo search engines on the same screen.

The interface is easy to work with and search results are easy to navigate through. Powered by Yellow Pages Corp., it seems to be the easiest solution to win leverage against the two internet powerhouses. Check it out.

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June 13, 2007 in award winning blog, award winning magazine, award winning newsletter, Brand enhancement, build credibility, Business editorial, Business relationships, Corporate Blogging, create newsletter, custom newsletter, Custom publication, Customer Intuition, e-newsletter, Educating Clients, Educating Prospects, email marketing solution, email services, Newsletter Marketing, newsletter outsource solution, Newsletter ROI, Print newsletter | Permalink | Comments (1) | TrackBack

8 Ways to Boost Your Click Through Rates

Posted on June 05, 2007 by Kathryn Regina.

From product reviews to information sharing, the Medquoda Daily shares tips from the "Creating Great Free Email Newsletters" session of SIPA's 31st annual conference in Washington D.C. Read the article to learn valuable information about copy writing for promotional-based emails.

These eight techniques will boost your click through rates

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June 5, 2007 in Blogs, build credibility, business credibility, Business editorial, Business Marketing, Business newsletter, Business publications, company blog, company newsletter, Company publication, Corporate newsletter, create a newsletter, create email newsletter, create newsletter, creating company newsletter, creating newsletter, custom newsletter, Custom publication, Custom publications, E-Marketing, Email Marketing, how to publish online, how to write a newsletter, how to write and publish a paper, magazine marketing, Marketing Communication, Newsletter content, newsletter creation, Newsletter Marketing | Permalink | Comments (1) | TrackBack

Google Improves Web Analytics

Posted on May 09, 2007 by Kevin G.

So it appears that Google has updated there web analytics tools.  After considering many of the suggestions from businesses, the tools are more intuitive, expansive and customizable.  Enhancing your SEO just got a whole lot easier.

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May 9, 2007 in Blogging Tools, Brand enhancement, build credibility, Building B2B Relationships, custom newsletter, Custom publication, customer retention, E-Marketing, e-newsletter, e-zine, Educating Clients, Educating Prospects, grow relationships, mass email, nurturing relationships, opt-in email, Thought leadership newsletter | Permalink | Comments (0) | TrackBack