BeTuitive: Custom publication

Interdisciplinary Studies in Marketing: Abelardo Morrell

Posted on April 11, 2008 by Kathryn Regina.

A while back I had the pleasure of interviewing Frans Johansson for a client publication. Johansson’s book The Medici Effect states that breakthrough insights occur at the intersection of fields, disciplines and cultures. With that in mind, I have been on the lookout for lessons from other disciplines that could lend a fresh perspective to the marketing/custom publishing world.

One of my discoveries is the photography of Abelardo Morrell. A book review in Scientific American succinctly describes his process:

“As the world of photography grows ever more digitized, Morell offers a glorious and surprising reminder of its classical roots. The well-known Cuban-born photographer essentially turns a room into the interior of a camera. He blacks out the windows, leaving a pinhole opening in one of them. Because of the nature of refracted light, the scene outside the window is projected upside down into the dim room. Morell then captures the room on film with a large format view camera; exposures can take eight hours or more.”

I saw Morrell speak at The Art Institute of Chicago, and he said that when he discovered this process he felt like he had discovered photography. Can you imagine that feeling?

Lesson: New discoveries don’t have to be technological discoveries. Or better stated: Going back to the roots of a process can be just as innovative as building on the latest technology. How did people market in the 1800s?

I’m totally blowing your mind right now.

p>tags: marketing | custom publishing | Frans Johansson | The Medici Effect Abelardo Morrell |What's a tag?

April 11, 2008 in Blogs, Business Marketing, Custom publication, Custom publications, Custom publisher, Custom publishing, E-Marketing, Marketing Communication, online marketing, online publishing | Permalink | Comments (3) | TrackBack

The Five Elements for Solid Decision Making

Posted on September 27, 2007 by Kevin G.

I came across a great blog article that reviewed a study of 154 C-Level executives and their perceptions of how they make decisions. The outlook is mixed at best. Many managers and executives feel weary about their decisions from lack-of or inaccurate data. Others tend to decide on personal intuition, while some panic from the pressure of deadlines.

Though the results are sobering - "72% of execs believe management decision making is only moderately efficient or worse" - the post provides five key elements to make better decisions.

High-Quality Data

Access to Advanced Training and Systems

Sound Judgment

Trust

Flexibility

Read on to get the reasoning behind what makes a good decision.

September 27, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Business Marketing, Business newsletter, Business publications, Business relationships, Creative emails, Custom email, custom magazine, custom newsletter, Custom publication, Custom publications, magazine design, magazine marketing, magazine outsourcing, magazine publishing, Marketing Communication, marketing magazine, Newsletter ROI, newsletter sample | Permalink | Comments (3) | TrackBack

Business Intelligence and Predictive Analytics

Posted on September 14, 2007 by Kevin G.

I just read a great blog article about a type of analysis that is making a storm here at BeTuitive. Mix extensive data mining, complex mathematics, and an intuitive approach and you have the field of Business Intelligence.

Business Intelligence discovers insightful trends in data to help direct business initiatives and better understand segments. The next step in Business Intelligence is utilizing predictive analytics to develop business practices that "read the minds" of customers or clients.

James Taylor writes, "If BI tells you what’s happened, predictive analytics tells you what to do." Click here to get the whole story.

September 14, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, custom magazine, custom newsletter, Custom publication, Custom publications, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, Customizable publication, Educating Clients, Educating Prospects, email tracking | Permalink | Comments (1) | TrackBack

Judge a book by its cover...

Posted on August 09, 2007 by Jeff Sanchez.

We all do it...walking through a bookstore or browsing a website an attractive and enticing book/magazine cover always can draw us right in, no matter what the content may be. The blog Cover is now dedicated to the art of book cover design. Several recently released books are stacked up against each other based solely on their cover designs.

Take a gander to see if your favorite summer reads are in there and which books you would take a pass on. Other designers and industry professionals provide great two sense, also. Start judging.

August 9, 2007 in award winning magazine, Award winning publications, Brand enhancement, Building B2B Relationships, Building Customer Community, create newsletter, creating newsletter, Custom email, Custom publication, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, email marketing solution, email newsletter marketing, Email Newsletter Outsourcing, Email newsletter template, email services, how to publish a magazine, how to publish and promote online, how to publish online, how to write a newsletter, how to write and publish a paper, magazine design, magazine publishing, Marketing Communication, marketing magazine, marketing newsletter, Newsletter Marketing | Permalink | Comments (0) | TrackBack

3 Keys to Cultivating a Successful Blog: Relevant, Consistent, Transparent

Posted on June 21, 2007 by Kevin G.

Ok, we get it. We (marketers, business owners, the general public) all know that blogs are great tools to use. They spread awareness, knowledge and ideas behind a name, brand, or identity to the world on a personal level. But it takes more effort than you think to cultivate a bussling active blog. In the pursuit of spreading my knowledge (or my two cents), here are my three qualities any successful blog should have:

1) Relevancy is Key

Successful bloggers don't throw everything at the wall to see what sticks – that's just lazy. If bloggers are able to pick topics that ring clear to their intended audience, it shows they get it. Show that you know what your audience is concerned about. Be an expert through research and sharing experiences that people can benefit from. A blog with relevant conent will spark engagement and enhance interaction.

2) Keep it Consistent

Consistency is key to developing readership. When you pick days to post (whether it be daily, weekly, or even monthly) stick to them. This shows that you care about the flow of your blog. Consider the way you write about topics, present media or comment on fellow bloggers' postings. A consistent blog is a reliable resource for your audience.

3) Maintain Transparency

Face it, your blog is open to readers all over the world. It is easy to get burned if done dishonestly. Savvy blog readers can see right through a fake and can make it a personal quest to expose the good, the bad, and the ugly. Make sincere posts with honest intent to connect with your audience on a personal level. Also, allow your readers to get in touch with you through email or be open to answer back on posts.

Here are some good tips to make a smashing start for your new blog. Now blog away!

June 21, 2007 in award winning blog, award winning design, Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, Business relationships, company blog, Corporate Blogging, Custom publication, customer retention, Educating Clients, Educating Prospects, grow relationships, how to publish and promote online, how to publish online, marketing solutions, nurturing relationships, web publish, Weblogs | Permalink | Comments (0) | TrackBack

Hitting Two Birds With One Stone With SEO

Posted on June 13, 2007 by Kevin G.

It appears that even Google and Yahoo’s search engines can be consolidated in one main service. The search engine, SearchBoth.com allows users to simultaneously search on the Google and Yahoo search engines on the same screen.

The interface is easy to work with and search results are easy to navigate through. Powered by Yellow Pages Corp., it seems to be the easiest solution to win leverage against the two internet powerhouses. Check it out.

June 13, 2007 in award winning blog, award winning magazine, award winning newsletter, Brand enhancement, build credibility, Business editorial, Business relationships, Corporate Blogging, create newsletter, custom newsletter, Custom publication, Customer Intuition, e-newsletter, Educating Clients, Educating Prospects, email marketing solution, email services, Newsletter Marketing, newsletter outsource solution, Newsletter ROI, Print newsletter | Permalink | Comments (1) | TrackBack

8 Ways to Boost Your Click Through Rates

Posted on June 05, 2007 by Kathryn Regina.

From product reviews to information sharing, the Medquoda Daily shares tips from the "Creating Great Free Email Newsletters" session of SIPA's 31st annual conference in Washington D.C. Read the article to learn valuable information about copy writing for promotional-based emails.

These eight techniques will boost your click through rates

June 5, 2007 in Blogs, build credibility, business credibility, Business editorial, Business Marketing, Business newsletter, Business publications, company blog, company newsletter, Company publication, Corporate newsletter, create a newsletter, create email newsletter, create newsletter, creating company newsletter, creating newsletter, custom newsletter, Custom publication, Custom publications, E-Marketing, Email Marketing, how to publish online, how to write a newsletter, how to write and publish a paper, magazine marketing, Marketing Communication, Newsletter content, newsletter creation, Newsletter Marketing | Permalink | Comments (1) | TrackBack

ACES in Bloom

Posted on May 21, 2007 by Vinnie Lacey.

It's not often that we get to pat ourselves on the back here at BeTuitive Publishing. But award season is in full swing, and we are proud to announce our first wins of 2007!

Miller Heiman and BeTuitive Publishing scored top honors at the 2007 ACE Awards, sponsored by the Reno-Tahoe chapter of the American Marketing Association (AMA). AMA has been the leading source for information, knowledge sharing, and development in the marketing profession for over six decades, with over 38,000 members internationally.

The Miller Heiman Sales Performance Journal nabbed an Award of Excellence in the category of Comprehensive Marketing Campaign for BeTuitive and Miller Heiman. Miller Heiman also won awards in the categories of Special Events, Direct Mail Campaign, Web Marketing Campaign and Publicity/Public Relations Campaign.

Congratulations to our friends at Miller Heiman, pictured here with their shiny accolades:

Excellence is Contagious!

May 21, 2007 in award winning blog, award winning design, award winning magazine, award winning newsletter, Award winning publications, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, company magazine, company newsletter, Custom publication, Custom publications, electronic newsletter, Email blast, Email Marketing | Permalink | Comments (0) | TrackBack

Google Improves Web Analytics

Posted on May 09, 2007 by Kevin G.

So it appears that Google has updated there web analytics tools. After considering many of the suggestions from businesses, the tools are more intuitive, expansive and customizable. Enhancing your SEO just got a whole lot easier.

May 9, 2007 in Blogging Tools, Brand enhancement, build credibility, Building B2B Relationships, custom newsletter, Custom publication, customer retention, E-Marketing, e-newsletter, e-zine, Educating Clients, Educating Prospects, grow relationships, mass email, nurturing relationships, opt-in email, Thought leadership newsletter | Permalink | Comments (0) | TrackBack

Let's Get Personal

Posted on March 26, 2007 by Vinnie Lacey.

Custom publishing is what we do here at BeTuitive, so its no surprise custom tools for the internet get our motors running. Customization, especially in the information-bombarded electronic arena, can transform a relatively detached experience (cyberspace floating) into a personal one (still floating, but with purpose). It's part of the same brainstorming strategy we use in our B2B publications to determine what kind of content a company's readers will find attract and actually useful. And useful can certainly be a commodity on the internet these days.

That's why I found today's Lifehacker posting quite helpful. As far as customizing my own internet experience, I have been sorely lacking in the most intimate area: my homepage; instead relying on several different websites for, admittedly, very small, targeted bits of information. If you need some help on the wealth of homepage choices out there, Rick Broida provides you with a good place to start getting personal.

March 26, 2007 in blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, business credibility, Business publications, Business relationships, company blog, Custom email, Custom publication, Custom publications, Custom publisher, Custom publishing, Customer Intuition, Customizable publication, grow relationships, publish online, Weblogs | Permalink | Comments (0) | TrackBack

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