Business Intelligence and Predictive Analytics
Posted on September 14, 2007 by Kevin G.
I just read a great blog article about a type of analysis that is making a storm here at BeTuitive. Mix extensive data mining, complex mathematics, and an intuitive approach and you have the field of Business Intelligence.
Business Intelligence discovers insightful trends in data to help direct business initiatives and better understand segments. The next step in Business Intelligence is utilizing predictive analytics to develop business practices that "read the minds" of customers or clients.
James Taylor writes, "If BI tells you what’s happened, predictive analytics tells you what to do." Click here to get the whole story.
tags: Blog Outsourcing | Blog Publish | Blogging Tools | Blogs Brand Enhancement |Build Credibility |Custom Magazine |Custom Newsletter |Custom Publication |Custom Publications |Custom Publisher |Custom Publishing |Customer Intuition |Customer Magazine |Customer Retention |Customizable Publication |Educating Clients |Educating Prospects |Email Tracking |Email Marketing
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September 14, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, custom magazine, custom newsletter, Custom publication, Custom publications, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, Customizable publication, Educating Clients, Educating Prospects, email tracking | Permalink | Comments (1) | TrackBack
Lego: Building Online Marketing
Posted on September 12, 2007 by Kevin G.
Lego, one of the toy companies that doesn’t have to worry about lead paint, has begun a new e-mail campaign with ESP (email service provider) Responsys. The B2C campaign is geared towards generating transactions and keeping buyers updated on new products.
The emails are segmented by geography and purchasing power. Lego has recently been bulking up its internet presence with expansion in the U.K.
Lego Home Page
tags: Brand Enhancement | Build Credibility | Building B2B Relationships | Building Customer Community Building Customer Intuition |Bulk Email Marketing |Business Marketing |Business Relationships |Company Newsletters |Create a Newsletter |Create Email Newsletter |Create Newsletter |Creating Company Newsletter |Creating Newsletter |Customer Intuition |Customer Magazine |Customer Retention |E-Marketing |E-Newsletter |E-Zine
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September 12, 2007 in Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, Business Marketing, Business relationships, Company newsletters, create a newsletter, create email newsletter, create newsletter, creating company newsletter, creating newsletter, Customer Intuition, customer magazine, customer retention, E-Marketing, e-newsletter, e-zine, electronic magazine, electronic newsletter | Permalink | Comments (7) | TrackBack
Judge a book by its cover...
Posted on August 09, 2007 by Jeff Sanchez.
We all do it...walking through a bookstore or browsing a website an attractive and enticing book/magazine cover always can draw us right in, no matter what the content may be. The blog Cover is now dedicated to the art of book cover design. Several recently released books are stacked up against each other based solely on their cover designs.
Take a gander to see if your favorite summer reads are in there and which books you would take a pass on. Other designers and industry professionals provide great two sense, also. Start judging.
tags: award winning design | magazine design | custom publishing | blogging tools newsletter design |magazine publishing |email marketing outsource |company magazine |company newsletters |company publishing |corporate publishing |corporate newsletter |company book design |newsletter solutions |newsletter complete outsourcing |online magazine |online publishing |outsource magazine |outsourcing publications |sample newsletters
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August 9, 2007 in award winning magazine, Award winning publications, Brand enhancement, Building B2B Relationships, Building Customer Community, create newsletter, creating newsletter, Custom email, Custom publication, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, email marketing solution, email newsletter marketing, Email Newsletter Outsourcing, Email newsletter template, email services, how to publish a magazine, how to publish and promote online, how to publish online, how to write a newsletter, how to write and publish a paper, magazine design, magazine publishing, Marketing Communication, marketing magazine, marketing newsletter, Newsletter Marketing | Permalink | Comments (0) | TrackBack
The Break-Up
Posted on May 15, 2007 by Kathryn Regina.
Microsoft Digital Advertising Solutions is making a mini-movie about the disjunction between advertisers and consumers. It's called "The Break-Up" and it's replete with actual Hollywood actors, a movie poster, and a great tag line:
She is a consumer.
He is an advertiser.
All she wants is genuine affection.
All he gives is loyalty reduction.
The Break-up: A story of love gone wrong.
Coming Soon.
Learn more about the mini-movie at Bring the love back.
p>tags: custom publications | custom publisher | custom publishing | customer intuition customer magazine |customer retention |customizable publication |direct email marketing |E-marketing |e-newsletter |e-zine |educating clients |educating prospects |electronic magazine4 |electronic newsletter |email blast |
May 15, 2007 in Custom publications, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, Customizable publication, direct email marketing, E-Marketing, e-newsletter, e-zine, Educating Clients, Educating Prospects, electronic magazine, electronic newsletter, Email blast, Email management, Email Marketing | Permalink | Comments (1) | TrackBack