Lego: Building Online Marketing
Posted on September 12, 2007 by Kevin G.
Lego, one of the toy companies that doesn’t have to worry about lead paint, has begun a new e-mail campaign with ESP (email service provider) Responsys. The B2C campaign is geared towards generating transactions and keeping buyers updated on new products.
The emails are segmented by geography and purchasing power. Lego has recently been bulking up its internet presence with expansion in the U.K.
Lego Home Page
tags: Brand Enhancement | Build Credibility | Building B2B Relationships | Building Customer Community Building Customer Intuition |Bulk Email Marketing |Business Marketing |Business Relationships |Company Newsletters |Create a Newsletter |Create Email Newsletter |Create Newsletter |Creating Company Newsletter |Creating Newsletter |Customer Intuition |Customer Magazine |Customer Retention |E-Marketing |E-Newsletter |E-Zine
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September 12, 2007 in Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, Business Marketing, Business relationships, Company newsletters, create a newsletter, create email newsletter, create newsletter, creating company newsletter, creating newsletter, Customer Intuition, customer magazine, customer retention, E-Marketing, e-newsletter, e-zine, electronic magazine, electronic newsletter | Permalink | Comments (7) | TrackBack
The Break-Up
Posted on May 15, 2007 by Kathryn Regina.
Microsoft Digital Advertising Solutions is making a mini-movie about the disjunction between advertisers and consumers. It's called "The Break-Up" and it's replete with actual Hollywood actors, a movie poster, and a great tag line:
She is a consumer.
He is an advertiser.
All she wants is genuine affection.
All he gives is loyalty reduction.
The Break-up: A story of love gone wrong.
Coming Soon.
Learn more about the mini-movie at Bring the love back.
p>tags: custom publications | custom publisher | custom publishing | customer intuition customer magazine |customer retention |customizable publication |direct email marketing |E-marketing |e-newsletter |e-zine |educating clients |educating prospects |electronic magazine4 |electronic newsletter |email blast |
May 15, 2007 in Custom publications, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, Customizable publication, direct email marketing, E-Marketing, e-newsletter, e-zine, Educating Clients, Educating Prospects, electronic magazine, electronic newsletter, Email blast, Email management, Email Marketing | Permalink | Comments (1) | TrackBack