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Green Blackle?

Posted on July 25, 2008 by Jennie Huss.

Today I was looking at internet news and found this article about a Google search engine that has a black background. It’s called Blackle.  As I read about how it saves so much energy I couldn't help but think "Why hasn't Google changed to this?"  Such a small step on millions of computers could help out the environment a lot. 

After checking out the site I was slightly disappointed, as the search engine only shows links.  It didn't have the added convenience of videos, images, shopping- and all the other things that are expected to be within a click.  This is probably the main reason for not using this energy efficient Web site.

Blackle_2

However, as I continued reading and searched for further information on the subject, the positive results were limited to certain types of screens. In fact, with some types of screens, the black background uses even more energy than the white screen.  Apparently the answer to being energy efficient isn’t as easy as using a search engine with a black background.

With the popular trend towards "going green" businesses and individuals are re-vitalizing the way things are done in favor of the environment.  For some this could mean steps as small as getting more energy efficient light bulbs, while others will conduct a full overhaul--perhaps going paperless, installing solar panels or other more dramatic energy-conscious steps.

The idea that helping the environment involves sacrifice is a misconception. The choice to go green, personally or with a business, does not have to be a dramatic change in lifestyle.  It can be simple changes to everyday life such as reusing bags, deciding to reuse towels before washing them, or carpooling to work.  With these miniscule steps, anyone can make a positive impact on the environment. 

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July 25, 2008 in Blogs, bulk email marketing, create a newsletter, Custom publishing, e-newsletter, e-zine, html newsletter, mass email, online newsletter, publish online | Permalink | Comments (5) | TrackBack

Lego: Building Online Marketing

Posted on September 12, 2007 by Kevin G.

Lego, one of the toy companies that doesn’t have to worry about lead paint, has begun a new e-mail campaign with ESP (email service provider) Responsys.  The B2C campaign is geared towards generating transactions and keeping buyers updated on new products.
The emails are segmented by geography and purchasing power.  Lego has recently been bulking up its internet presence with expansion in the U.K.
Lego Home Page

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September 12, 2007 in Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, bulk email marketing, Business Marketing, Business relationships, Company newsletters, create a newsletter, create email newsletter, create newsletter, creating company newsletter, creating newsletter, Customer Intuition, customer magazine, customer retention, E-Marketing, e-newsletter, e-zine, electronic magazine, electronic newsletter | Permalink | Comments (7) | TrackBack

Six Productivity Tips

Posted on August 02, 2007 by Kathryn Regina.

I love that Brazen Careerist. Really, I just love her title. But I think her article on productivity offers some helpful insights as well. If you want to get more done in less time--and who doesn't?--you should check it out. My favorite tip is "focus on outcome."

Six Productivity Tips to Put Time on Your Side

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August 2, 2007 in award winning blog, Blogs, build credibility, business credibility, Business editorial, business magazine, company blog, company newsletter, Corporate Blogging, corporate magazine, Corporate publications, create newsletter, Custom publisher, Custom publishing, E-Marketing, e-newsletter, e-zine, Email Marketing, email service, ezine, ezine marketing, grow relationships, how to publish online, magazine design, magazine outsourcing, marketing newsletter, newsletter design | Permalink | Comments (0) | TrackBack

Hitting Two Birds With One Stone With SEO

Posted on June 13, 2007 by Kevin G.

It appears that even Google and Yahoo’s search engines can be consolidated in one main service. The search engine, SearchBoth.com allows users to simultaneously search on the Google and Yahoo search engines on the same screen.

The interface is easy to work with and search results are easy to navigate through. Powered by Yellow Pages Corp., it seems to be the easiest solution to win leverage against the two internet powerhouses. Check it out.

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June 13, 2007 in award winning blog, award winning magazine, award winning newsletter, Brand enhancement, build credibility, Business editorial, Business relationships, Corporate Blogging, create newsletter, custom newsletter, Custom publication, Customer Intuition, e-newsletter, Educating Clients, Educating Prospects, email marketing solution, email services, Newsletter Marketing, newsletter outsource solution, Newsletter ROI, Print newsletter | Permalink | Comments (1) | TrackBack

The Break-Up

Posted on May 15, 2007 by Kathryn Regina.

Microsoft Digital Advertising Solutions is making a mini-movie about the disjunction between advertisers and consumers. It's called "The Break-Up" and it's replete with actual Hollywood actors, a movie poster, and a great tag line:

She is a consumer.

He is an advertiser.

All she wants is genuine affection.

All he gives is loyalty reduction.

The Break-up: A story of love gone wrong.

Coming Soon.

Learn more about the mini-movie at Bring the love back.

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May 15, 2007 in Custom publications, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, Customizable publication, direct email marketing, E-Marketing, e-newsletter, e-zine, Educating Clients, Educating Prospects, electronic magazine, electronic newsletter, Email blast, Email management, Email Marketing | Permalink | Comments (1) | TrackBack

Google Improves Web Analytics

Posted on May 09, 2007 by Kevin G.

So it appears that Google has updated there web analytics tools.  After considering many of the suggestions from businesses, the tools are more intuitive, expansive and customizable.  Enhancing your SEO just got a whole lot easier.

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May 9, 2007 in Blogging Tools, Brand enhancement, build credibility, Building B2B Relationships, custom newsletter, Custom publication, customer retention, E-Marketing, e-newsletter, e-zine, Educating Clients, Educating Prospects, grow relationships, mass email, nurturing relationships, opt-in email, Thought leadership newsletter | Permalink | Comments (0) | TrackBack

The Latest Strategy for Spam: Hijacking

Posted on April 25, 2007 by Kevin G.

Spam messages infest our inboxes and inundate filters on a daily basis.  It seems to be a continuous war of programmers vs. spammers. 

According to Commtouch’s 2007 Spam Trend Report, 85-90 percent of all emails are sneaky spam messages.  According to the report, the newest and most prominent form of spam aims to hijack the likeness of a legitimate email message.

The early forms of spam were easy to spot from subject lines using the seven words never to use in email marketing.  Now they carry the likeness of a normal message with a mixture of images and text.  Since most email service providers track an opened message from images populating, the average spam will now have an image at the top to fool spam filters.

When the newest methods of filtering are developed and integrated, they are already outdated by the continuous cycle of spam sophistication.  It seems like an endless rat race to stay on top.  You can read more about the newest trend in spam messages here.

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April 25, 2007 in build credibility, Building B2B Relationships, bulk email marketing, Business relationships, create newsletter, Creative emails, direct email marketing, E-Marketing, e-newsletter, Educating Clients, Email blast, email marketing campaign, email marketing solution, grow relationships, How to do a Newsletter, html email newsletter, Interactive Marketing, opt-in email, Opt-in Email Marketing, Strategic Internet Marketing | Permalink | Comments (1) | TrackBack

Measuring ROI, What a Pain

Posted on April 04, 2007 by Kevin G.

It seems like it gets harder and harder to measure ROI with marketing campaigns.  John Federman explains the pains and potential with measuring ROI.  It may be easier than you think, just think beyond convention and more customer-centric.

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April 4, 2007 in Blogging Tools, build credibility, Building B2B Relationships, bulk email marketing, Business Marketing, Business publications, Company publication, E-Marketing, e-newsletter, Email Marketing, email marketing campaign, email tracking, How to do a Newsletter, marketing solutions, Newsletter Marketing, Newsletter ROI, newsletter solutions, online marketing, Strategic Internet Marketing, Weblogs | Permalink | Comments (0) | TrackBack