The Latest Strategy for Spam: Hijacking

Posted on April 25, 2007 by Kevin G.

Spam messages infest our inboxes and inundate filters on a daily basis.  It seems to be a continuous war of programmers vs. spammers. 

According to Commtouch’s 2007 Spam Trend Report, 85-90 percent of all emails are sneaky spam messages.  According to the report, the newest and most prominent form of spam aims to hijack the likeness of a legitimate email message.

The early forms of spam were easy to spot from subject lines using the seven words never to use in email marketing.  Now they carry the likeness of a normal message with a mixture of images and text.  Since most email service providers track an opened message from images populating, the average spam will now have an image at the top to fool spam filters.

When the newest methods of filtering are developed and integrated, they are already outdated by the continuous cycle of spam sophistication.  It seems like an endless rat race to stay on top.  You can read more about the newest trend in spam messages here.

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April 25, 2007 in build credibility, Building B2B Relationships, bulk email marketing, Business relationships, create newsletter, Creative emails, direct email marketing, E-Marketing, e-newsletter, Educating Clients, Email blast, email marketing campaign, email marketing solution, grow relationships, How to do a Newsletter, html email newsletter, Interactive Marketing, opt-in email, Opt-in Email Marketing, Strategic Internet Marketing | Permalink | Comments (1) | TrackBack

Measuring ROI, What a Pain

Posted on April 04, 2007 by Kevin G.

It seems like it gets harder and harder to measure ROI with marketing campaigns.  John Federman explains the pains and potential with measuring ROI.  It may be easier than you think, just think beyond convention and more customer-centric.

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April 4, 2007 in Blogging Tools, build credibility, Building B2B Relationships, bulk email marketing, Business Marketing, Business publications, Company publication, E-Marketing, e-newsletter, Email Marketing, email marketing campaign, email tracking, How to do a Newsletter, marketing solutions, Newsletter Marketing, Newsletter ROI, newsletter solutions, online marketing, Strategic Internet Marketing, Weblogs | Permalink | Comments (0) | TrackBack