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BeTuitive Newsletter

HTML Vs. Text

Posted on July 25, 2007 by Kevin G.

I was reading an article on practices that are working in B2B marketing.  Written by Robert Bly, the article supports the notion that even though marketing gurus promote authentic and effective practices, the large majority of them are inconsistent.

It is a challenge to pinpoint what exactly makes a marketing campaign succeed or fail, even when it comes to custom publishing.  One point, however, I refused to accept: B2B email marketing is a strategy best served in plain text format over HTML.  What?!

Alright, I understand how spammers utilize HTML in various ways to trick filters, personal message are often sent in text format and HTML messages can seem insincere if sent to a bulky list.  But to say that text email messages for B2B purposes works better than HTML is a bit shortsighted.

HTML has the capacity to present multiple sources of information in a customized way.  If designed well, HTML messages can help promote a company brand while delivering a unique experience for the subscriber.  Not to mention that HTML is more expansive in its capacity for tracking and measurement than plain text.

If you think text email messages will set you apart from the rest of the B2B traffic – you’re right. You'll leave your subscribers wondering why you seem to think bland is better.

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July 25, 2007 in award winning blog, award winning newsletter, Award winning publications, Brand enhancement, build credibility, Building Customer Community, bulk email marketing, company blog, company newsletter, create a newsletter, create email newsletter, create newsletter, creating company newsletter, creating newsletter, direct email marketing, E-Marketing, Email Marketing, Email Newsletter, email tracking, ezine marketing, how to publish a newsletter, how to publish online, html email newsletter, html newsletter, newsletter design, newsletter publishing | Permalink | Comments (2) | TrackBack

The Latest Strategy for Spam: Hijacking

Posted on April 25, 2007 by Kevin G.

Spam messages infest our inboxes and inundate filters on a daily basis.  It seems to be a continuous war of programmers vs. spammers. 

According to Commtouch’s 2007 Spam Trend Report, 85-90 percent of all emails are sneaky spam messages.  According to the report, the newest and most prominent form of spam aims to hijack the likeness of a legitimate email message.

The early forms of spam were easy to spot from subject lines using the seven words never to use in email marketing.  Now they carry the likeness of a normal message with a mixture of images and text.  Since most email service providers track an opened message from images populating, the average spam will now have an image at the top to fool spam filters.

When the newest methods of filtering are developed and integrated, they are already outdated by the continuous cycle of spam sophistication.  It seems like an endless rat race to stay on top.  You can read more about the newest trend in spam messages here.

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April 25, 2007 in build credibility, Building B2B Relationships, bulk email marketing, Business relationships, create newsletter, Creative emails, direct email marketing, E-Marketing, e-newsletter, Educating Clients, Email blast, email marketing campaign, email marketing solution, grow relationships, How to do a Newsletter, html email newsletter, Interactive Marketing, opt-in email, Opt-in Email Marketing, Strategic Internet Marketing | Permalink | Comments (1) | TrackBack