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The Five Elements for Solid Decision Making

Posted on September 27, 2007 by Kevin G.

I came across a great blog article that reviewed a study of 154 C-Level executives and their perceptions of how they make decisions.  The outlook is mixed at best.  Many managers and executives feel weary about their decisions from lack-of or inaccurate data.  Others tend to decide on personal intuition, while some panic from the pressure of deadlines.

Though the results are sobering - "72% of execs believe management decision making is only moderately efficient or worse" - the post provides five key elements to make better decisions.

High-Quality Data

Access to Advanced Training and Systems

Sound Judgment

Trust

Flexibility

Read on to get the reasoning behind what makes a good decision.

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September 27, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Business Marketing, Business newsletter, Business publications, Business relationships, Creative emails, Custom email, custom magazine, custom newsletter, Custom publication, Custom publications, magazine design, magazine marketing, magazine outsourcing, magazine publishing, Marketing Communication, marketing magazine, Newsletter ROI, newsletter sample | Permalink | Comments (3) | TrackBack

Judge a book by its cover...

Posted on August 09, 2007 by Jeff Sanchez.

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We all do it...walking through a bookstore or browsing a website an attractive and enticing book/magazine cover always can draw us right in, no matter what the content may be. The blog Cover is now dedicated to the art of book cover design. Several recently released books are stacked up against each other based solely on their cover designs.

Take a gander to see if your favorite summer reads are in there and which books you would take a pass on. Other designers and industry professionals provide great two sense, also. Start judging.

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August 9, 2007 in award winning magazine, Award winning publications, Brand enhancement, Building B2B Relationships, Building Customer Community, create newsletter, creating newsletter, Custom email, Custom publication, Custom publisher, Custom publishing, Customer Intuition, customer magazine, customer retention, email marketing solution, email newsletter marketing, Email Newsletter Outsourcing, Email newsletter template, email services, how to publish a magazine, how to publish and promote online, how to publish online, how to write a newsletter, how to write and publish a paper, magazine design, magazine publishing, Marketing Communication, marketing magazine, marketing newsletter, Newsletter Marketing | Permalink | Comments (0) | TrackBack

Six Productivity Tips

Posted on August 02, 2007 by Kathryn Regina.

I love that Brazen Careerist. Really, I just love her title. But I think her article on productivity offers some helpful insights as well. If you want to get more done in less time--and who doesn't?--you should check it out. My favorite tip is "focus on outcome."

Six Productivity Tips to Put Time on Your Side

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August 2, 2007 in award winning blog, Blogs, build credibility, business credibility, Business editorial, business magazine, company blog, company newsletter, Corporate Blogging, corporate magazine, Corporate publications, create newsletter, Custom publisher, Custom publishing, E-Marketing, e-newsletter, e-zine, Email Marketing, email service, ezine, ezine marketing, grow relationships, how to publish online, magazine design, magazine outsourcing, marketing newsletter, newsletter design | Permalink | Comments (0) | TrackBack

Reinforcement and Challenge: The Components of Strong Branding

Posted on May 16, 2007 by Kevin G.

I have been thinking a lot about branding lately and came up with a couple ideas about it.  Branding is all about the relationship a consumer has to a company and its products.  This relationship is enhanced through new experiences, better quality, and improved reputation.

Often a relationship is strengthened by reinforcing the positive qualities.  This is found in reward points for a certain amount of purchases, excellent customer service around trusted products, or improved stores or website to better serve customers.

Brands are also strengthened when they challenge their consumers into thinking differently about their product, service or company.  Apple did it with computers and Starbucks did it with coffee.  By challenging the consumers, they learn to refocus their view of a brand in an effort to improve the relationship.

These two commercials for BMW seem to do just that.  Watch both and see which is more effective for you and how you see BMW as a brand.

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May 16, 2007 in award winning design, Blogging Tools, Building B2B Relationships, Building Customer Community, bulk email marketing, business credibility, business magazine, Business relationships, CMO, Company publication, Corporate Blogging, Corporate newsletter, creating company newsletter, Creative emails, Custom publisher, Customer Intuition, Educating Clients, Educating Prospects, forbes magazine, grow relationships, magazine design, Strategic Internet Marketing | Permalink | Comments (0) | TrackBack