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Six Productivity Tips

Posted on August 02, 2007 by Kathryn Regina.

I love that Brazen Careerist. Really, I just love her title. But I think her article on productivity offers some helpful insights as well. If you want to get more done in less time--and who doesn't?--you should check it out. My favorite tip is "focus on outcome."

Six Productivity Tips to Put Time on Your Side

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August 2, 2007 in award winning blog, Blogs, build credibility, business credibility, Business editorial, business magazine, company blog, company newsletter, Corporate Blogging, corporate magazine, Corporate publications, create newsletter, Custom publisher, Custom publishing, E-Marketing, e-newsletter, e-zine, Email Marketing, email service, ezine, ezine marketing, grow relationships, how to publish online, magazine design, magazine outsourcing, marketing newsletter, newsletter design | Permalink | Comments (0) | TrackBack

HTML Vs. Text

Posted on July 25, 2007 by Kevin G.

I was reading an article on practices that are working in B2B marketing.  Written by Robert Bly, the article supports the notion that even though marketing gurus promote authentic and effective practices, the large majority of them are inconsistent.

It is a challenge to pinpoint what exactly makes a marketing campaign succeed or fail, even when it comes to custom publishing.  One point, however, I refused to accept: B2B email marketing is a strategy best served in plain text format over HTML.  What?!

Alright, I understand how spammers utilize HTML in various ways to trick filters, personal message are often sent in text format and HTML messages can seem insincere if sent to a bulky list.  But to say that text email messages for B2B purposes works better than HTML is a bit shortsighted.

HTML has the capacity to present multiple sources of information in a customized way.  If designed well, HTML messages can help promote a company brand while delivering a unique experience for the subscriber.  Not to mention that HTML is more expansive in its capacity for tracking and measurement than plain text.

If you think text email messages will set you apart from the rest of the B2B traffic – you’re right. You'll leave your subscribers wondering why you seem to think bland is better.

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July 25, 2007 in award winning blog, award winning newsletter, Award winning publications, Brand enhancement, build credibility, Building Customer Community, bulk email marketing, company blog, company newsletter, create a newsletter, create email newsletter, create newsletter, creating company newsletter, creating newsletter, direct email marketing, E-Marketing, Email Marketing, Email Newsletter, email tracking, ezine marketing, how to publish a newsletter, how to publish online, html email newsletter, html newsletter, newsletter design, newsletter publishing | Permalink | Comments (2) | TrackBack