The Latest Strategy for Spam: Hijacking
Posted on April 25, 2007 by Kevin G.
Spam messages infest our inboxes and inundate filters on a daily basis. It seems to be a continuous war of programmers vs. spammers.
According to Commtouch’s 2007 Spam Trend Report, 85-90 percent of all emails are sneaky spam messages. According to the report, the newest and most prominent form of spam aims to hijack the likeness of a legitimate email message.
The early forms of spam were easy to spot from subject lines using the seven words never to use in email marketing. Now they carry the likeness of a normal message with a mixture of images and text. Since most email service providers track an opened message from images populating, the average spam will now have an image at the top to fool spam filters.
When the newest methods of filtering are developed and integrated, they are already outdated by the continuous cycle of spam sophistication. It seems like an endless rat race to stay on top. You can read more about the newest trend in spam messages here.
tags: Build Credibility | Building B2B Relationships | Bulk Email Marketing | Business Relationships Creating Newsletter |Creative Emails |Direct Email Marketing |E-Marketing |E-Newsletter |Educating Clients |Email Blast |Email Marketing Campaign |Email Marketing Solution |Grow Relationships |How to do a Newsletter |HTML Email Newsletter |Interactive Marketing |Opt-in Email |Opt-in Email Marketing |Strategic Internet Marketing
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April 25, 2007 in build credibility, Building B2B Relationships, bulk email marketing, Business relationships, create newsletter, Creative emails, direct email marketing, E-Marketing, e-newsletter, Educating Clients, Email blast, email marketing campaign, email marketing solution, grow relationships, How to do a Newsletter, html email newsletter, Interactive Marketing, opt-in email, Opt-in Email Marketing, Strategic Internet Marketing | Permalink | Comments (1) | TrackBack
Simple and Balanced for Perfection
Posted on March 21, 2007 by Kevin G.
I find that being organized and well-balanced is one of the best strategies to take to ensure a productive and satisfying work week.
Often times the week starts out as planned as we manage tasks and then mid-way through we find ourselves pulled in every direction to please the whole world. Well, so it seems.
With custom publishing, it’s important to keep a balanced and fresh feel with each issue. If you feel the content is too sales oriented, try adding a cartoon or survey to engage your audience. If the publication engages the reader but fails to draw measurable results, try adding a sales incentive or response mechanism to monitor reception beyond open and click performance.
There are many different ways to balance the perfect publication. By keeping it simple and direct its hard to leave not satisfied with your results.
tags: Bulk Email Marketing | Customer Retention | Direct Email Marketing | E Zine Email Marketing |Email Marketing Campaign |Email Marketing Solution |Email Services |Email Tracking |Ezine Marketing |Newsletter Format |Newsletter sample |Nurturing Relationships |Opt-in Email |Opt-in Email Marketing
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March 21, 2007 in audio publication, blog publish, Blogs, business magazine, Business Marketing, Business newsletter, Corporate publications, create email newsletter, how to publish online, inc magazine, online marketing, opt-in email, Opt-in Email Marketing, outsource magazine, publish online | Permalink | Comments (0) | TrackBack