Keep Blogging with These Seven Steps
Posted on August 13, 2007 by Kevin G.
Sometimes we all feel like blogging, but we hit a road block. Sometimes we want to write about a subject but we have a tough time solidifying a position. Other times, we write a great blog and then are stumped as to what could be written next round.
I found some great tips on how to develop, manage and communicate your blogging topics. In addition, Advice is also given on how to create and track your objectives. Enjoy.
tags: Blog Outsourcing | Blog Publish | Blogging Tools | Blogs Build Credibility |Building B2B Relationships |Company Blog |Corporate Blogging |Publish |Publish a Journal |Publish a RSS |Publish Company |Publish Writing |Publish Outsourcing |Publish Solution |Sample Newsletter |Self Publish |Strategic Internet Marketing |Thougt Leadership Newsletter |Weblogs
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August 13, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, build credibility, Building B2B Relationships, company blog, Corporate Blogging, publish, publish a journal, publish a rss, publish company, publish online, publish writing, publishing outsourcing, publishing solution, sample newsletter, self publish, Strategic Internet Marketing, Thought leadership newsletter, web publish, Weblogs | Permalink | Comments (0) | TrackBack
Feed the Burn or It's the Results, Stupid
Posted on June 04, 2007 by Vinnie Lacey.
Looks like Google is giving Chicago-based company FeedBurner 100 million reasons to rejoice.
At least, that's the word on the street this week as FeedBurner is expected to rake in $100 million from its sale to information giant Google. (Note to self: Google self. Make sure clone has not been created from aggregated information. If clone exists, destroy clone.)
To those not familiar with the business, FeedBurner is a hybrid of a publisher's service and advertising company. By optimizing distribution of feed-based (ie, regularly updated) content--blogs, commercial news sites, RSS, podcasts, etc.--and analyzing the traffic around such content, FeedBurner helps the authoring companies better reach their ideal audience. Advertisers get into 'Burner by having their offerings stapled to these targeted, optimized feeds. Content feeders can even make money, as FeedBurner offers them a slice of the advertising pie.
So how did a company less than three years old with less than 30 employees entice the voracious Google monster? The answer is in the technology. As Susan Wojcicki, a Google vice
president for advertising products, puts it, FeedBurner is a good fit
because both companies focus on selling advertising that is "very
measurable," meaning publishers can track each time a computer user
looks at content.
That's good news as advertisers struggle to reach a fragmented audience with increasing control over when, where, and how information (including ads) hits their radar.
The potency behind a marketing campaign with targeted info--wrapping the information that readers find useful around promotional content--is, of course, no stranger to BeTuitive. We're convinced that's what keeps our clients top-of-mind, relevant and a returning choice for their users and consumers. And we continue to refine our tools in measuring and analyzing our clients' results each time they publish.
But don't take our word for it.
Google just gave 100 million reasons to decide for yourself.
tags: Blog Publish | Blogging Tools | Blogs | Build Credibility Building B2B Relationships |Building Customer Community |Business Relationships |Company Blog |Custom Publishing |Grow Relationships |Nurturing Relationships |Online Marketing |Online Publishing |Publishing Solution |Publications Management |Publish |Publish a RSS |Publish Writing |Publish Outsourcing |Web Publish
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June 4, 2007 in blog publish, Blogging Tools, Blogs, build credibility, Building B2B Relationships, Building Customer Community, Business relationships, company blog, Custom publishing, grow relationships, nurturing relationships, online marketing, online publishing, publications management, publish, publish a rss, publish writing, publishing outsourcing, publishing solution, web publish | Permalink | Comments (0) | TrackBack