BeTuitive Publishing


BeTuitive Newsletter

Keep Blogging with These Seven Steps

Posted on August 13, 2007 by Kevin G.

Sometimes we all feel like blogging, but we hit a road block.  Sometimes we want to write about a subject but we have a tough time solidifying a position.  Other times, we write a great blog and then are stumped as to what could be written next round.

I found some great tips on how to develop, manage and communicate your blogging topics.  In addition, Advice is also given on how to create and track your objectives.  Enjoy.

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August 13, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, build credibility, Building B2B Relationships, company blog, Corporate Blogging, publish, publish a journal, publish a rss, publish company, publish online, publish writing, publishing outsourcing, publishing solution, sample newsletter, self publish, Strategic Internet Marketing, Thought leadership newsletter, web publish, Weblogs | Permalink | Comments (0) | TrackBack

3 Keys to Cultivating a Successful Blog: Relevant, Consistent, Transparent

Posted on June 21, 2007 by Kevin G.

Ok, we get it.  We (marketers, business owners, the general public) all know that blogs are great tools to use.  They spread awareness, knowledge and ideas behind a name, brand, or identity to the world on a personal level.  But it takes more effort than you think to cultivate a bussling active blog.  In the pursuit of spreading my knowledge (or my two cents), here are my three qualities any successful blog should have: 

1) Relevancy is Key

Successful bloggers don't throw everything at the wall to see what sticks – that's just lazy.  If bloggers are able to pick topics that ring clear to their intended audience, it shows they get it.  Show that you know what your audience is concerned about.  Be an expert through research and sharing experiences that people can benefit from.  A blog with relevant conent will spark engagement and enhance interaction.

2) Keep it Consistent

Consistency is key to developing readership.  When you pick days to post (whether it be daily, weekly, or even monthly) stick to them.  This shows that you care about the flow of your blog.  Consider the way you write about topics, present media or comment on fellow bloggers' postings.  A consistent blog is a reliable resource for your audience.

3) Maintain Transparency

Face it, your blog is open to readers all over the world.  It is easy to get burned if done dishonestly.  Savvy blog readers can see right through a fake and can make it a personal quest to expose the good, the bad, and the ugly.  Make sincere posts with honest intent to connect with your audience on a personal level.  Also, allow your readers to get in touch with you through email or be open to answer back on posts.

Here are some good tips to make a smashing start for your new blog.  Now blog away!

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June 21, 2007 in award winning blog, award winning design, Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, Business relationships, company blog, Corporate Blogging, Custom publication, customer retention, Educating Clients, Educating Prospects, grow relationships, how to publish and promote online, how to publish online, marketing solutions, nurturing relationships, web publish, Weblogs | Permalink | Comments (0) | TrackBack

Feed the Burn or It's the Results, Stupid

Posted on June 04, 2007 by Vinnie Lacey.

Looks like Google is giving Chicago-based company FeedBurner 100 million reasons to rejoice.

At least, that's the word on the street this week as FeedBurner is expected to rake in $100 million from its sale to information giant Google.  (Note to self: Google self.  Make sure clone has not been created from aggregated information.  If clone exists, destroy clone.)

To those not familiar with the business, FeedBurner is a hybrid of a publisher's service and advertising company.  By optimizing distribution of feed-based (ie, regularly updated) content--blogs, commercial news sites, RSS, podcasts, etc.--and analyzing the traffic around such content, FeedBurner helps the authoring companies better reach their ideal audience.  Advertisers get into 'Burner by having their offerings stapled to these targeted, optimized feeds.  Content feeders can even make money, as FeedBurner offers them a slice of the advertising pie.

So how did a company less than three years old with less than 30 employees entice the voracious Google monster?  The answer is in the technology.  As Susan Wojcicki, a Google vice president for advertising products, puts it, FeedBurner is a good fit because both companies focus on selling advertising that is "very measurable," meaning publishers can track each time a computer user looks at content.

That's good news as advertisers struggle to reach a fragmented audience with increasing control over when, where, and how information (including ads) hits their radar. 

The potency behind a marketing campaign with targeted info--wrapping the information that readers find useful around promotional content--is, of course, no stranger to BeTuitive.  We're convinced that's what keeps our clients top-of-mind, relevant and a returning choice for their users and consumers.  And we continue to refine our tools in measuring and analyzing our clients' results each time they publish.

But don't take our word for it.

Google just gave 100 million reasons to decide for yourself.

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June 4, 2007 in blog publish, Blogging Tools, Blogs, build credibility, Building B2B Relationships, Building Customer Community, Business relationships, company blog, Custom publishing, grow relationships, nurturing relationships, online marketing, online publishing, publications management, publish, publish a rss, publish writing, publishing outsourcing, publishing solution, web publish | Permalink | Comments (0) | TrackBack

Personalized Greetings

Posted on May 22, 2007 by Kathryn Regina.

When it comes to email, does "Dear Bob" personalization really work?

The short answer: It's a start, but customization is more than just a personalized greeting.

Read the whole article.

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May 22, 2007 in Newsletter content, newsletter creation, Newsletter Marketing, newsletter publishing, Newsletter ROI, Newsletter solution, newsletter solutions, nurturing relationships, online marketing, online newsletter, online publishing, publications management, publish, publish company, publish online, publish writing, publishing solution, Strategic Internet Marketing, web publish, Weblogs, Writing a Newsletter, writing magazine, writing newsletter | Permalink | Comments (0) | TrackBack

What Women Watch

Posted on April 02, 2007 by Kathryn Regina.

A recent eMarketer post reveals that though women comprise the majority of internet users, they make up a minority of online video watchers. Why don't ladies like YouTube? While the blog post doesn't speculate on reasons (I can think of a few...) it does provide a breakdown of the content that both men and women say they are most likely to watch.

His Tube?

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April 2, 2007 in Building B2B Relationships, Building Customer Community, Building Customer Intuition, Business Marketing, Corporate publications, E-Marketing, Marketing Communication, marketing solutions, nurturing relationships, online marketing, Strategic Internet Marketing, web publish | Permalink | Comments (0) | TrackBack