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BeTuitive Newsletter

Keep Blogging with These Seven Steps

Posted on August 13, 2007 by Kevin G.

Sometimes we all feel like blogging, but we hit a road block.  Sometimes we want to write about a subject but we have a tough time solidifying a position.  Other times, we write a great blog and then are stumped as to what could be written next round.

I found some great tips on how to develop, manage and communicate your blogging topics.  In addition, Advice is also given on how to create and track your objectives.  Enjoy.

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August 13, 2007 in Blog Outsourcing, blog publish, Blogging Tools, Blogs, build credibility, Building B2B Relationships, company blog, Corporate Blogging, publish, publish a journal, publish a rss, publish company, publish online, publish writing, publishing outsourcing, publishing solution, sample newsletter, self publish, Strategic Internet Marketing, Thought leadership newsletter, web publish, Weblogs | Permalink | Comments (0) | TrackBack

3 Keys to Cultivating a Successful Blog: Relevant, Consistent, Transparent

Posted on June 21, 2007 by Kevin G.

Ok, we get it.  We (marketers, business owners, the general public) all know that blogs are great tools to use.  They spread awareness, knowledge and ideas behind a name, brand, or identity to the world on a personal level.  But it takes more effort than you think to cultivate a bussling active blog.  In the pursuit of spreading my knowledge (or my two cents), here are my three qualities any successful blog should have: 

1) Relevancy is Key

Successful bloggers don't throw everything at the wall to see what sticks – that's just lazy.  If bloggers are able to pick topics that ring clear to their intended audience, it shows they get it.  Show that you know what your audience is concerned about.  Be an expert through research and sharing experiences that people can benefit from.  A blog with relevant conent will spark engagement and enhance interaction.

2) Keep it Consistent

Consistency is key to developing readership.  When you pick days to post (whether it be daily, weekly, or even monthly) stick to them.  This shows that you care about the flow of your blog.  Consider the way you write about topics, present media or comment on fellow bloggers' postings.  A consistent blog is a reliable resource for your audience.

3) Maintain Transparency

Face it, your blog is open to readers all over the world.  It is easy to get burned if done dishonestly.  Savvy blog readers can see right through a fake and can make it a personal quest to expose the good, the bad, and the ugly.  Make sincere posts with honest intent to connect with your audience on a personal level.  Also, allow your readers to get in touch with you through email or be open to answer back on posts.

Here are some good tips to make a smashing start for your new blog.  Now blog away!

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June 21, 2007 in award winning blog, award winning design, Blog Outsourcing, blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, Building Customer Community, Building Customer Intuition, Business relationships, company blog, Corporate Blogging, Custom publication, customer retention, Educating Clients, Educating Prospects, grow relationships, how to publish and promote online, how to publish online, marketing solutions, nurturing relationships, web publish, Weblogs | Permalink | Comments (0) | TrackBack

Personalized Greetings

Posted on May 22, 2007 by Kathryn Regina.

When it comes to email, does "Dear Bob" personalization really work?

The short answer: It's a start, but customization is more than just a personalized greeting.

Read the whole article.

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May 22, 2007 in Newsletter content, newsletter creation, Newsletter Marketing, newsletter publishing, Newsletter ROI, Newsletter solution, newsletter solutions, nurturing relationships, online marketing, online newsletter, online publishing, publications management, publish, publish company, publish online, publish writing, publishing solution, Strategic Internet Marketing, web publish, Weblogs, Writing a Newsletter, writing magazine, writing newsletter | Permalink | Comments (0) | TrackBack

Measuring ROI, What a Pain

Posted on April 04, 2007 by Kevin G.

It seems like it gets harder and harder to measure ROI with marketing campaigns.  John Federman explains the pains and potential with measuring ROI.  It may be easier than you think, just think beyond convention and more customer-centric.

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April 4, 2007 in Blogging Tools, build credibility, Building B2B Relationships, bulk email marketing, Business Marketing, Business publications, Company publication, E-Marketing, e-newsletter, Email Marketing, email marketing campaign, email tracking, How to do a Newsletter, marketing solutions, Newsletter Marketing, Newsletter ROI, newsletter solutions, online marketing, Strategic Internet Marketing, Weblogs | Permalink | Comments (0) | TrackBack

Let's Get Personal

Posted on March 26, 2007 by Vinnie Lacey.

Custom publishing is what we do here at BeTuitive, so its no surprise custom tools for the internet get our motors running. Customization, especially in the information-bombarded electronic arena, can transform a relatively detached experience (cyberspace floating) into a personal one (still floating, but with purpose).  It's part of the same brainstorming strategy we use in our B2B publications to determine what kind of content a company's readers will find attract and actually useful. And useful can certainly be a commodity on the internet these days.

That's why I found today's Lifehacker posting quite helpful.  As far as customizing my own internet experience, I have been sorely lacking in the most intimate area: my homepage; instead relying on several different websites for, admittedly, very small, targeted bits of information.  If you need some help on the wealth of homepage choices out there, Rick Broida provides you with a good place to start getting personal.

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March 26, 2007 in blog publish, Blogging Tools, Blogs, Brand enhancement, build credibility, Building B2B Relationships, business credibility, Business publications, Business relationships, company blog, Custom email, Custom publication, Custom publications, Custom publisher, Custom publishing, Customer Intuition, Customizable publication, grow relationships, publish online, Weblogs | Permalink | Comments (0) | TrackBack